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Inventory 2065438+08: Two major changes in the AI+education market deserve attention.
Text: Liu Zhigang @ Network Jianghu

20 18 in the case of economic slowdown and depressed capital, it seems that the education industry has not been greatly affected, and the entrepreneurial wave of AI+ education industry is still surging. In the field of K 12 alone, there were 8 financing cases with a capital of over 100 million yuan in 20 18 years.

But in the dazzling situation, there is still a line to be found in the Internet Jianghu (ID: vipit 1). At present, the artificial intelligence+education market can be mainly divided into two categories, or two stages.

Stage 1.0: Learn the tool-based APP of peripheral links, that is, the tool-based AI. At present, this kind of artificial intelligence education products include license plate search, oral evaluation, hierarchical course arrangement, examination paper correction, composition correction and other functions. But this application is only a peripheral link in the process of in-depth learning. Although it has solved the needs of some people, the value attribute is not very high on the whole, but it only reduces some mechanical labor and does not bring a direct breakthrough to most students and educational and teaching institutions.

2.0 stage: With the development of artificial intelligence technology, especially this year, there has been a great breakthrough, specifically, the adaptive learning system based on artificial intelligence, which permeates artificial intelligence technology into the core link of teaching, builds teaching robots, realizes thousands of people, and dynamically formulates the learning content and learning path of the next stage according to students' learning situation, imitating super-grade teachers to the greatest extent, and realizing large-scale personality education.

Looking at the 20 18 artificial intelligence+education market, there are two major changes. The first change is that the transition from instrumental AI represented by Fluency Theory and homework help to adaptive learning system is obvious. Another major event is that the products that empower B-side broke out this year, and the phenomenon of creating a one-stop learning ecosystem of "smart classroom" from preview, lectures, homework and after-class review has become obvious.

The transition from 1.0 tool AI to 2.0 adaptive intelligent learning system is obvious.

On September 28th this year, Fluent said it was officially listed on the New York Stock Exchange. At first, the main product was oral English training. Specifically, when a user repeats a word or sentence, the AI teacher will automatically grade you and correct your pronunciation. Like homework help, it is also a typical tool AI product in the 1.0 era. However, from the feedback of users, most people think that their oral English level can't advance by leaps and bounds, but it is still of great value as a phenomenal product in English learning.

But this year, we are also vigorously "instrumentalized", constantly iterating technology and relying on adaptive learning. Fluent Speaking has integrated the huge and marked "China English Language Database" contributed by more than 70 million users into AI English teachers, and launched an adaptive engine based on deep learning. Through the analysis of students' weak links, AI English teachers plan English learning solutions that adapt to individual differences and get rid of the dependence on the core factor of "real teachers" to the greatest extent. It is also the appropriate strategy of transformation and adaptive learning in this year that enabled him to successfully complete the listing in this year.

Homework help was officially launched on 20 14, and applied artificial intelligence technology to the field of education, and successively launched a series of functions and services applying artificial intelligence technology, such as "picture search", "ancient prose query" and "drawing inferences from others". Thanks to Baidu's massive data resources, it quickly occupied the market in a short time. On July 8th this year 18, homework help officially announced the completion of the D round of financing of 350 million US dollars, and continued to integrate educational resources.

In fact, in addition to financing, homework help has also made frequent moves this year, constantly upgrading its artificial intelligence system. Such as upgrading its "homework help" class to version 2.0. More importantly, technically, we can still see the shadow of homework help upgrading to the adaptive 2.0 era. For example, this year, homework help claimed that it has gradually formed an innovative model of "Artificial Intelligence+Big Data Precision Education", which can model different students' learning preferences and learning abilities, gain insight into students' learning abilities and academic differences, and thus provide personalized and differentiated education services for students, parents and teachers.

The realization of individualized education is the core of adaptive learning system.

Squirrel AI (formerly known as truant education) shines brilliantly in adaptive learning this year. On June 5438+ 10 this year, truant education conducted a competition experiment between "artificial intelligence teachers" and real senior teachers in Zhengzhou, that is, the robots and real senior teachers who skipped classes taught two groups of students new knowledge points at the same level, taught junior high school mathematics courses for four days, and hired third-party teaching institutions and media to strictly control and supervise related variables. Except for the different teachers, other factors are exactly the same.

The final result is that the teaching robot surpasses the real person teaching, and the artificial intelligence teaching robot scores more than 26 points, with an average score of 36 points. This is reminiscent of the battle between Alpha Dog and Li Shishi the year before last. Although some people say that this is a marketing activity, it also indicates that AI+ education has reached a new stage in the eyes of Internet Jianghu (ID: vipit 1).

Smart classroom, building a one-stop learning ecology has become a "surprise"

In the traditional classroom, the teacher's teaching effect is more like an invisible mysterious black box, which can't be accurately measured and digitized, and there is no certain standard. Therefore, the quality of teaching cannot be quantified, and the improvement of teachers' teaching level cannot be effectively suggested.

Therefore, in the era of artificial intelligence, how to improve classroom efficiency and turn this fuzzy feedback into quantitative products has become a very critical issue. In 20 18, some leading enterprises, such as Baidu, Good Future and Iflytek, launched their own "Smart Classroom" series products based on Empowering B-side.

The newly upgraded magic mirror system uses technologies such as face recognition to judge the classroom state and facial emotion changes of students in class, such as raising hands, practicing, listening to lectures and speaking, and generates a dedicated artificial intelligence auxiliary teaching system for each student's study report, so that the teacher's lectures have quantifiable standards and are fed back to the teacher in real time, so that the teacher can dynamically adjust his teaching state.

At present, Iflytek has built a smart education product system integrating smart examination, smart campus, smart classroom and smart learning. At this year's press conference of 1 1, Iflytek launched the smart micro-lesson tool 1.0, smart pen and paper class 1.0, smart operation platform and other tools. Among them, the intelligent micro-lesson tool 1.0 records the wonderful moments in class at any time and generates courseware resources to guide teaching. Intelligent pen-and-paper classroom can intelligently identify students' pen-and-paper writing, intelligently mark on the spot, collect students' learning trajectories in all directions, and enhance the sense of classroom participation. The intelligent homework platform 1.0 can realize the intelligent correction of traditional teaching AIDS only by scanning, which greatly reduces the burden on teachers and allows each student to have his own learning assistant.

Although Baidu lacks specific learning products, its layout in education is quite a bit of a "show" technology. Its main function is as a technical service provider, facing the B-side, empowering educational and teaching institutions from a technical point of view, rather than just building an educational product. In fact, Baidu was also the first Internet company to explore AI+ education. From the earliest image search based on OCR character recognition technology to Baidu Smart Classroom launched on 20 18, Baidu has been committed to the deep integration of artificial intelligence technology and education and teaching scenes, providing intelligent lesson preparation, teaching and learning solutions for thousands of primary and secondary schools and universities across the country.

Since its launch in September this year, Baidu Smart Classroom has covered 1 0,000 schools within three months. With the help of Baidu Smart Classroom, we can accurately recommend high-quality lesson preparation resources that match teaching and reduce the burden on teachers. Through the smart classroom, students can be provided with accurate analysis and feedback of personality chemistry, and multi-scene collaborative learning can be realized through pc and mobile APP, making it possible to learn anytime and anywhere. It can be said that Baidu Smart Classroom has created a one-stop learning ecology from many aspects such as before, during and after class.

Compared with many AI+ education startups on the market, Baidu has the advantages of low marginal cost and great network effect. On the one hand, it avoids the time-consuming and labor-intensive development of startups. On the other hand, it can give full play to Baidu's core technological advantages and achieve rapid expansion.

20 18 we can be surprised to see that AI+ education has entered a new stage, in which the adaptive learning system of artificial intelligence has begun to have a drainage trend, and it feels like the eve of the outbreak. In addition, the one-stop wisdom classroom before, during and after class will inevitably fundamentally change the step-by-step problem of uneven educational resources in China, so that "special teachers" can take care of every child.