1, inventory clearance: On-site sales may be aimed at inventory vehicles that have not been sold for a long time, and these vehicles may be discounted due to long-term parking, so as to clear the inventory as soon as possible.
2. Auto Show and Test Drive: Some cars sold in the live broadcast may be exhibition cars for display or test drive. This kind of vehicle usually has a small depreciation, but it will be given a certain discount because it is not in a brand-new state.
3. Reduce costs: Online live sales save the operating costs of physical stores (such as store rent, decoration and maintenance, personnel salaries, etc.). ), making the car price lower.