What does a marketing specialist do?
Recently, many enterprises are recruiting marketing specialists. In order to help you better understand the marketing specialist, this paper introduces the profession of marketing specialist in detail for your reference! First, the professional introduction of the marketing specialist The marketing specialist undertakes the basic and auxiliary work of various marketing departments and needs a strong ability to promote and maintain customers. According to the requirements of product promotion, formulate promotion plans such as regular activities and holiday activities and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the promotion effect. For example, collect and analyze market information and trends, assist in formulating and completing new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development. Because different companies and industries have different regulations on the scope of responsibilities of marketing specialists, the salary of this position will change greatly. Second, the work content of the marketing specialist 1. Undertake the foundation and coordination of the marketing department; 2. Collect and analyze market information and trends; 3. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities; 4. Formulate promotion plans such as regular activities and holiday activities and assist in their implementation; 5. Responsible for the acceptance of promotional activities in each office. Third, the professional requirements of marketing specialists Education and training: Generally, college degree or above in marketing and enterprise management is required. Work experience: to do market work, you need to have strong market planning ability and information analysis ability; Have a comprehensive understanding of product operation, sales channels, public relations and promotion; Good language skills and communication skills; Serious and responsible, experienced in media communication. At the same time, in order to become a qualified and excellent marketing specialist, personal sensitivity to the industry market is essential, and then we should pay attention to the usual information accumulation. Only in this way can you provide fresh and unique market insight for enterprises. Salary quotation: Marketing specialist is the most common position in the marketing department, but different companies have different regulations on the responsibilities of marketing specialist, which also depends on different products, so the salary of this position will change greatly. According to statistics, the monthly salary of this position is generally around 3000-4000, which fluctuates with the nature of the enterprise, work experience, education and even foreign language level. Four. Marketing specialist's career development path Marketing specialist needs certain professional knowledge and personal qualities. To engage in this trip, he must have enough work enthusiasm and unremitting efforts. Different working places, different product targets and different enterprise properties will have different development spaces and paths: Path 1: He has accumulated certain experience, and a marketing specialist with a wide interpersonal relationship can develop into a public relations manager if he is interested in public relations; Familiar with media solutions and media cooperation, you can develop into a media promotion manager; Interested in the management marketing department and its brand management, market research and promotion work, and can develop into a marketing manager, market research manager and promotion manager; Path 2: be familiar with the planning, development, product training, product listing scheme and publicity of the products in charge, and be able to develop into a product manager; Path 3: A marketing specialist can develop into a sales manager after having sufficient knowledge of market trends and marketing strategic planning.