Corporate vision: to become the world's leading enterprise in the home furnishing and building materials industry;
Corporate mission: to continuously improve the quality of human life, practice modern industrial and commercial civilization, and rejuvenate China;
Values: Unity·Integrity·Responsibility·Innovation·Professional·Gratitude;
Business philosophy: popularization of the market, fashionable image, honest cooperation, win-win results;
Talent outlook: broad Recruit talented people and use only their talents; respect individuality and unleash potential;
Basic rule: In the face of the system and justice, everyone is equal, and anyone who violates it will be severely punished.