Corporate vision: to become the world's leading enterprise in the home furnishing and building materials industry;

Corporate mission: to continuously improve the quality of human life, practice modern industrial and commercial civilization, and rejuvenate China;

Values: Unity·Integrity·Responsibility·Innovation·Professional·Gratitude;

Business philosophy: popularization of the market, fashionable image, honest cooperation, win-win results;

Talent outlook: broad Recruit talented people and use only their talents; respect individuality and unleash potential;

Basic rule: In the face of the system and justice, everyone is equal, and anyone who violates it will be severely punished.