Gome employees were notified and criticized for listening to music, watching videos and playing games at work
Gome employees were notified and criticized for listening to music, watching videos and playing games at work. Incomplete statistics of the documents that were circulated were reported. There were 11 employees who were notified of punishment. According to the non-work traffic information column, Gome employees who listened to music, watched videos and played games at work were notified and criticized. Gome employees were criticized for listening to music, watching videos and playing games at work1
A suspected internal punishment document of Gome Group was exposed. In September, they found that 11 employees were using the company network to fish and cheat during working hours. Water, the table clearly lists the items that everyone fishes for: some watch videos, some listen to music, some chat online, etc.
The key is that the traffic of each APP has also been counted. It must be said that Gome’s IT department is extraordinary.
The report shows that between August 30 and September 30, after conducting statistical investigations on non-work traffic information at the Gome headquarters, it was discovered that some employees were occupying the company's public network resources in the work area to engage in Matters unrelated to work, such as: playing computer games, chatting online, listening to music, etc. According to company regulations, 11 employees (including one outsourcer) were notified and punished accordingly.
The reporter noticed that in the non-work traffic share of this report, Tencent Video and Douyin Video were on the list, and employees of the Planning Audit and Asset Security Center listened to 22.5 videos on NetEase Cloud Music. G.
Eagle-eyed netizens said that a buddy used NetEase Cloud Listening to listen to 22 G of traffic. How did you hear this?
Company evaluation
As a home appliance and consumer electronics retail chain enterprise, Gome has not only launched a multi-channel emerging business model that focuses on consumer demand and comprehensively integrates supply and demand chain resources, but has also created an advanced consumer-oriented model in China’s home appliance retail industry. Demand-oriented information system fully protects the interests of consumers. Gome's ERP system, like big data, greatly realizes the ability to discover, research and coordinate with suppliers to meet consumer needs. On the ERP system platform, both retail and supplier parties can share consumer demand and market data. For both retail and supply parties, the most important task is to jointly meet consumer demand. Unlike other traditional retail companies, Gome's transformation in the Internet era will be more inclined to return to retail and focus on the development path of its main business. Its strategic background has always stood with consumers. (Science and Technology Daily Review) Gome employees were criticized for listening to music, watching videos and playing games at work 2
On November 16, a report from Gome Holding Group Co., Ltd. (hereinafter referred to as "Gome Group") circulated on the Internet. Screenshot of the internal document "Notice on Penalties for Violating Employee Code of Conduct". According to the notification document, according to relevant regulations, Gome employees are prohibited from engaging in anything unrelated to work in the office area, such as playing computer games, chatting online, listening to music, etc.
Based on incomplete statistics on the files being circulated, there are 11 employees who have been punished and notified. Applications that appear more frequently in the "Non-work traffic information" column include Tencent Video and TikTok. Music and NetEase Cloud Music, etc. The document states that for 10 of the non-outsourced employees, all employees of the company will be given a warning and an administrative penalty of 2 points; for the outsourced employees, the site will be cleared and they will not be outsourced for a second time.
What is the current development status of the home appliance retail industry?
In the first half of the year, the overall retail scale of my country's home appliance retail industry reached 369 billion yuan, and the retail sales of the home appliance retail market fell by 14.13% year-on-year, a decline higher than that in my country. The average level of consumer goods retail sales of home appliances is 2.73 percentage points. In the first half of 2020, the overall retail scale of my country's home appliance retail industry reached 369 billion yuan, and the retail sales of the home appliance retail market fell by 14.13% year-on-year, a decline that was 2.73 percentage points higher than the average level of consumer goods in my country.
Overall, the home appliance retail industry index rose or fell in line with the broader market. As investors worried that the decline in real estate transaction volume in 2010 would have an adverse impact on home appliance sales, in January In the first week, the home appliance industry index underperformed the Shanghai Composite Index by 3.49 percentage points, with individual stocks falling more than 10%. Investors' concerns are reasonable to a certain extent. Judging from 2010, the home appliance industry is an industry with relatively certain growth, and the retail price-earning ratio of home appliances will decline with the gradual improvement of performance. We continue to maintain the "buy" investment rating of the home appliance industry.
In the first quarter, there was a large-scale contraction with a 35.8% decline, and then it gradually improved. By the fourth quarter, the online and offline home appliance retail market had fully recovered, and the retail sales reached the highest level in the year, reaching 294.1 billion yuan. In 2020, the annual retail sales of the home appliance market was 833.3 billion yuan, a year-on-year decrease of 6.5%. Among them, the retail scale of the color TV market was 128.8 billion yuan, air conditioners 161.6 billion yuan, refrigerators 97.2 billion yuan, washing machines 73.6 billion yuan, kitchen appliances 158.4 billion yuan, and household appliances 213.7 billion yuan. Except for household appliances, other categories were different from the previous year. degree declined.
Data shows that among all channel forms in the first quarter of 2021, Suning.com relied on its own online and offline full-scenario coverage model to continue to rank first in the all-scenario home appliance retail market with a market share of 22.1%. . JD.com, Tmall and Gome Home Appliances Retail gained 16.9%, 11.0% and 5.7% respectively.
During the epidemic, online retail played a very important role in home appliance consumption. In 2020, online retail sales of home appliances were 419.9 billion yuan, a year-on-year increase of 14.48%, and home appliance retail sales increased by 3 percentage points from the previous year; offline channel retail sales of home appliances were 413.4 billion yuan, a year-on-year decrease of 21.13%. The proportion of online retail in the overall home appliance market retail sales has increased from 41.17% in 2019 to 50.4%. This is the first time that the annual penetration rate of online retail sales has exceeded 50%, which is evenly matched with offline home appliance retail channels.
The "store-in-store" model is one of the effective ways for retail companies to maximize traffic and minimize costs. "The cooperation between Carrefour and Gome can provide consumers with more product choices and services, create business growth points for both parties, and also bring a new model to China's retail industry." Providing customers with a full shopping experience is all Home appliance retail needs to face the new consumption situation. This requires retailers to improve their supply chain and service chain integration capabilities, improve the efficiency of the retail industry in transactions, supply chains, and stores, and require integration from single home appliance retail display to in-store and warehouse distribution.
In this era, various business elements are constantly being broken and reorganized in time and space. "Store-in-store" and supply chain cooperation are major innovations that adapt to the times. Carrefour and Gome are both industry leaders, and their strong alliance will lead the home appliance retail industry and bring a new trend of cooperation. Gome employees were notified and criticized for listening to music, watching videos and playing games at work 3
According to netizens, Gome recently issued a group report stating that after conducting statistical investigations on non-work traffic, it was found that some employees were occupying public spaces in the work area. *Those who engage in matters unrelated to work online, such as watching videos, listening to music, using Meituan, etc., are hereby notified of penalties. Some netizens said that the feeling of being monitored was too uncomfortable, like a prison. Some people also said that fishing at work should not be done and the punishment is reasonable.
“The people’s yearning for a better life is our goal!” For the Chinese retail industry, meeting the people’s needs for a better life is also the common mission and pursuit of the entire industry. Not long ago, Gome anchored the implementation path of the second phase of the "Home·Life" strategy, put forward the mission of "improving efficiency with technology and creating beauty with wisdom", and built a full retail ecosystem with the "whole" retail operation as the core. ***Enjoy the platform. This year, Gome ranked first in the retail industry on the list of "China's Top 100 Most Valuable Brands" and has always been committed to serving families and achieving a better life.
In the past, Gome used the category-focused strategy of "buy electrical appliances at Gome" to allow consumers to enjoy lower-priced products and better services. Driven by the chain model, Gome has quickly become a leader in the home appliance retail industry. With the improvement of people's living standards, consumer demands have become more diverse and personalized. Whatever kind of good life the people need, Gome will work hard in this direction. In 2017, Gome announced the launch of the "Home·Life" strategy, deepening its transformation from focusing on single appliance operations to expanding into an overall solution provider of products + services around "Home·Life". Over the past four years, Gome has intensively completed the construction of supporting facilities for the "Home·Life" track and successfully entered the second stage of the "Home·Life" strategy.
Six major platforms are interconnected to empower a better life
In October this year, Gome Retail clearly focused on “online, offline, supply chain, logistics, big data & cloud ***Xiang*** built" six major platforms as the starting point, focusing on the three "home life" scenarios of "home shopping", "home service" and "home socialization", focusing on online "true happiness" and offline " "Gomejia" is the core, integrating consumption scenarios, integrating and organizing products, innovating and improving services, and consolidating the full retail ecological sharing platform.
As the first battlefield of the all-retail ecological platform, the "True Happiness" platform combines the "selection power" of eight true selections in the home appliance supply chain and the "bargaining power" of small profits but quick turnover throughout food, beverages, daily necessities and so on. In the product expansion of the six major non-home appliance sectors, including department stores, clothing, shoes and bags, a diverse product library of up to 600,00 SKUs has been built, of which non-home appliance categories account for as high as 90%, comprehensively helping consumers diversify. Good life.
Increase the home service industry to meet spiritual consumption needs
In order to meet people's family life needs, "Gome Butler" not only integrates post-home appliance services such as installation, maintenance, and recycling, but also extends After-home services such as housekeeping and cleaning create 3 million home service opportunities every year, bringing a better quality of life to millions of families in China. Since this year, Gome Housekeeper has consolidated the "3+2+N" system to help the housekeeping service speed up and shift gears, and has fully integrated with the "True Happiness" platform to achieve "one code for one store", "one code for one page" and "one item" One code" visual innovative interactive service.
Gome’s all-retail ecological sharing platform pays close attention to the spiritual needs of users: online, the “True Happiness” APP focuses on social networking, launches the “event” platform and “list” functions, and upgrades “live broadcast” ”, “short videos”, “notes” channels and other contents have inspired thousands of users to happily create massive content; offline, the Gome home platform is positioned as an “offline display experience + life service platform”, integrating home exhibition halls, With functions such as home extension and home entertainment, it meets consumers’ comprehensive needs for eating, drinking and having fun in one stop.
From providing a dazzling array of products to providing considerate and thoughtful services, from meeting people's material needs to meeting people's spiritual needs, Gome continues to inject new connotations into its mission of serving a better life. When consumers need it, Gome is by their side! Building a full retail ecological platform is not only Gome’s sincere interpretation of “beauty of the country, beauty of the home, and beauty of life”, it is also the responsibility and historical mission of a public enterprise.