First, look at the service range you can radiate, how many competitors are there in this range, and what they are concerned about.

Then see what you have and what you can use.

If the budget is sufficient, first "mess up" the market environment and cover it on a large scale. The budget is limited, and we can only break through where others don't pay attention. For example, some projects that large organizations are unwilling to do can be taken out as special projects, and the impact will naturally rise after being measured first. You can play whatever you want in the future.

Don't be greedy at the beginning of channel selection, and look for mature channels with fast transformation and strong certainty. Build a road before the expansion.

Some marginal channels are worth considering, such as medical beauty e-commerce. Large institutions generally don't spend too much energy on this, and small institutions can transform if they play well.