I still have a certain understanding of light medical beauty. I know there are many gullible minefields or places. I'm here to tell my friends briefly, hoping to take a warning. 1. Managing Light medical cosmetology with the traditional management thinking of medical beauty Although both belong to the medical beauty industry, the profit model and management logic are completely different. Traditional medical beauty is more like a carnival of cutting leeks; Light medical beauty circuit is more about carefully cultivating your own fields and waiting for the fruits to be harvested. The traditional management of medical beauty is characterized by "emphasizing marketing over operation", because most of them are one-time consumption, so the focus of management is to continuously acquire new customers through various marketing means. Light medical beauty institutions "focus on operation rather than marketing", because light medical beauty has the characteristics of high repurchase, so the focus of operation is to continuously expand and stabilize their own flow pool through the internal operation system to achieve long-term profitability. Second, we only pursue institutional income and ignore value income. The investment value of light medical beauty institutions lies in not only making money, but also being valuable, but many American industry presidents have ignored this point. Making money: Light medical beauty institutions will enter a stable operation period after a team running-in period and a customer accumulation period. After deducting operating costs and compliance costs, it is the organization's net profit. 3. Paying too much attention to the business logic of initial consultation quantity, transaction rate and customer unit price is to continuously precipitate member customers. Definition of member customers: continuous consumption demand, stable consumption ability, mature consumption concept and good brand loyalty. The number of member customers is the core value and purpose of the institutionalized operation of light medical beauty, instead of paying too much attention to the stage indicators, we should focus on long-term development. (Just like the same income of 654.38+00,000, organization A relies on 654.38+0.654.38+00,000 customers, and organization B relies on 500 customers of 20,000. Obviously, the future development of institution B has more potential and is more benign. If it's Xiao Bai or you don't know much about these things, try to participate as little as possible to avoid being deceived! The investment value of light medical beauty institutions lies in not only making money, but also being valuable, but many American presidents have neglected this point. Making money: Light medical beauty institutions will enter a stable operation period after a team running-in period and a customer accumulation period. After deducting operating costs and compliance costs, it is the organization's net profit. Valuable: Light medical beauty has many factors, such as large market space, low risk, sustainability, strong profitability, strong reproducibility, rapid expansion and so on, and capital is constantly joining this new track. Therefore, investors who want to pursue capital value gains must attach great importance to the operating compliance and sustainable profitability of institutions from the beginning.