The anchor did not carefully examine the product: before promoting the product, the anchor needs to know the quality, function, price and other information of the product, and ensure that this information is accurate. If the anchor does not do a full audit, it may lead to quality problems or other problems in the promoted products, so the anchor needs to bear certain responsibilities.
The anchor directly sells fake goods: If the anchor intends to sell fake goods, this is an obvious illegal act, and the anchor needs to bear corresponding legal responsibilities.
The product promoted by the anchor has quality problems: even if the anchor carefully checks the product, in some cases, the promoted product may have quality problems. At this time, the anchor needs to contact the consumer as soon as possible to help solve the problem. At the same time, it also needs to reflect on and improve its product review procedures.
The anchor failed to inform consumers of product defects in the live broadcast: when promoting products, if there are some defects or restrictions in the products, the anchor needs to inform consumers clearly in the live broadcast to avoid misunderstanding or unnecessary disputes.
Generally speaking, if the anchor fails to perform his due duties in promoting products, resulting in quality problems or other problems, the anchor needs to bear corresponding responsibilities. If the anchor is serious and responsible for the product review and promotion, and the product problem is caused by the manufacturer or other links, the anchor may not be directly responsible, but should help solve the problem.