What should I do if the account of Xiaohongshu encounters the above situation? Find out the reason before you know how to solve it.
Many times, the account number and notes are illegal, and Xiaohongshu will not inform in advance, but directly give punishment measures. If it is a first offense or not a serious violation, Xiaohongshu will only silently limit your current. After several minor violations or a serious violation, some functions will be restricted or the title will be directly sealed. So when you find that your single bet or multi-bet is limited, you must pay attention to it, and don't regret it after a small problem becomes a big problem.
First, how to make sure that your account is restricted?
1. The reading volume has suddenly dropped a lot compared with before, and no matter what exposure you send, you can't get on;
2. Search for your own little red book account, and the search results do not have your own notes;
3. Give comments to other bloggers, and the other party will not receive tips;
4. Search your nickname, but you can't find your account;
5. Published many notes, none of which were included;
6. Put French fries in the remarks to indicate that the violation is not passed.
If any one or more of the above situations occur, it means that the high probability is limited. If you are restricted, you must have stepped on the red line of the little red book. Don't panic at this time, first find out the reason for the restriction, and then modify the adjustment.
Second, what are the restrictive factors?
Limited by the platform, either because of account problems or notes.
1. Account number problem
(1) The same mobile phone frequently switches three or more accounts, and the same IP logs in 10 or more accounts;
(2) The avatar is suspected of advertising and contains contact information such as QR code and micro signal;
(3) Nicknames or personalized signatures involve sensitive words, forbidden words and marketing advertisements;
(4) The account that has not been used for a long time suddenly logs in and releases promotion notes.
Solution: It is best to log in only one account for a mobile phone, so that one phone, one number and one card can be achieved.
If the previous mobile phone login account is blocked, it is best to change the mobile phone directly, because the device information has been recorded by the platform. Don't add QR codes, links and other drainage information to the avatar, and honestly set a real avatar. Don't leave contact information for nicknames and personalized signatures, and don't contain sensitive words or taboos.
When an account that has not been used for a long time suddenly logs in, don't rush to publish promotional notes, browse and interact more normally, publish high-quality notes, and enhance the activity and weight of the account.
2. Note-taking problems
(1) Advertising Promotion
Strictly speaking, only officially certified brand partners can issue promotional instructions. If amateur bloggers don't pay attention to creative skills, they will easily be judged illegal by the platform.
Although bloggers who are certified as brand partners can send promotional notes as long as they report notes, they can't send too many, and the proportion of promotional notes can't exceed 20% every month, otherwise it will be easily restricted.
(2) Non-original pictures and texts
If the notes are not original enough and are too similar to other notes, it is easy to be convicted of plagiarism, leading to current restriction. Note that the cover and the picture cannot be the same, and there can be no watermark.
(3) data fraud
Manual intervention data, brush praise, brush powder, brush comments to collect, the platform through the background monitoring, once the account data is found abnormal, it will give the account current limit, reduce power and close the small black room and other penalties.
(4) Leave contact information
It is strictly forbidden for Xiaohongshu to leave contact information such as avatar, nickname, personalized signature, note content and comment area. Once discovered, current restriction is a lucky punishment, and more is a direct restriction of functions or titles.
(5) There are sensitive words and taboo words in the notes.
Platform machine review will identify the content semantically, and if the notes contain sensitive words and forbidden words, they will be restricted directly. Common sensitive words and taboo words are as follows:
Sensitive words that violate advertising law:
Top absolute terms: most, first, unique, etc.
False advertising sensitive words:
Non-pharmaceutical propaganda/claims or implies that the advertised goods are necessary to ensure health;
● Marketing sensitive words:
Marketing words such as chop, recommendation, repurchase, purchase, order, price, quantity, purchase, purchase, purchasing, making money, part-time, various price reductions, activity benefits, discounts, etc. ;
● Drainage sensitive words:
Micro-signal, mobile phone number, link, Taobao, Tmall, JD.COM, Suning.cn, APP name;
● Behavior-inducing sensitive words:
Like, collect, collect, pay attention to, comment, forward and hide;
In addition to the above common sensitive words, there are other sensitive words that can be detected by special sensitive word query tools. For example, you can copy and paste notes by using tools such as JoyNet, and you can check whether the notes contain sensitive words and prohibited words.
(6) Drainage behavior
It is forbidden to leave drainage contact information such as WeChat, mobile phone number, QR code and link anywhere in Xiaohongshu. Even private messages cannot be replaced by homophones and expressions. Later, after the platform was upgraded, it was best not to take chances.
(7) pornography, vulgarity and other illegal content
It is forbidden to publish pornographic, vulgar, gambling, superstition, fraud, violence, blood, medical plastic surgery, emotional recovery, divination and other industry content. Now the restrictions are very small and the title is very big.
(8) unfriendly behavior
Abuse, insult, slander, discrimination and rumors against others with other little red book users.
(9) False, infringing and pirated information
You can't publish information about high imitation fakes, three-no products and gray products, you can't publish promotional advertisements, and you can't repeat comments.
Third, the solution of account violation and current restriction.
1. After finding that the account is restricted, check one by one according to the factors listed above;
2. Find the problem, modify and delete it. If the platform prompts that there is a violation when publishing notes, but it is not clear where the specific violation is, it is best to delete it directly, and don't try to modify it, otherwise repeated modification will easily lead to more serious violations. Some netizens received a platform violation prompt because of their notes, and they were directly blocked after three revisions.
3. If you haven't received the notice of violation, you can put French fries and try to appeal. The appeal process is "I"-"Three Horizontal Bars"-"Help Customer Service"-"Remarks Appeal".
4. After the restriction, don't worry. After the illegal risk factors are removed, the hot topics involving many fields will be re-evaluated and the traffic will be restored.