Although everyone likes to chase brands, they also hope that domestic products can really rise. However, the road to the rise of domestic products is not simple. It not only requires quality, but also requires the accumulation of long-term reputation. Lin Qingxuan accuses Chanel
When it comes to Lin Qingxuan, many people may think that it is a micro-business brand, but this brand is a real domestic product, and Ma Yili has also been hired to endorse it. Not long ago, Lin Qingxuan posted an article on the Internet accusing Chanel of infringement on the Camellia series. However, in the name of being a domestic product, it did not attract supporters for itself. On the contrary, it even lost its popularity among passers-by. What is right and wrong?
It is obvious that in this infringement accusation, Lin Qingxuan has engaged in frivolous behavior. The Camellia series does not have a patent, so there is no infringement. As for the competition between brands, there should not be any selfishness involved, let alone the confrontation between countries. Obviously, the users Lin Qingxuan targets are completely different from the user groups Chanel targets, so there is absolutely no need to issue this kind of accusation. Regarding the behavior of poaching, if you sign a contract with the core technology park, then even if you do not make a complaint online, a lawyer's letter can help you protect your rights and interests. The marketing method is too obvious
At the beginning, Lin Qingxuan was still an unknown brand, and most of its prices were around 150 yuan. But since taking advantage of the Internet's dividends, its price has quadrupled or even quintupled. The profits it made did not go back to the quality of the product, but instead spent all the money on marketing. Now he has made a very obvious act of cheating. This kind of marketing method is too obvious, but it has ruined his brand's favorability.
Although we will buy some big-name brands in our lives, in our hearts we still hope that domestic products can strengthen themselves and truly win everyone's recognition in terms of quality. I also hope that major domestic brands can focus on their own quality instead of focusing on marketing and blindly raising brand prices.