Professional number includes the identity authentication of brand enterprise and authoritative professional identity (doctor, lawyer, etc.). ) and personal interest bloggers. However, non-professional numbers can become professional numbers through authentication applications. After successfully applying for the professional number, you can get various business dividends such as exclusive identity, strong operational ability and efficient marketing tools.

Benefits of upgrading professional numbers:

After the professional number is upgraded, it is directly bound to the store, the personal homepage directly displays the entrance of the store, and the merchant's personal page is integrated with the store to realize the integration of the number and the store.

Realizing "store integration" means that individuals or enterprises can open stores quickly, abolishing the basic condition that 1000 fans can open stores before.

But the premise is that you have to make a "professional number" first, but we all know that the professional number of the interest identity does not need to review any information, so it can be equivalent to the threshold of 0.

But does zero threshold mean that everything can be sold? The answer is no, Xiaohongshu still hopes that the products and brands that can be sold are compliant, so the released goods must be approved before they can be put on the shelves.

At the same time, the little red book platform will also guarantee to provide users with guaranteed formal goods. If there is a problem product, the platform will actively pay compensation according to the requirements of laws and regulations.