nThe shoe brand is called New Balance.

New Balance, a brand founded by Mr. William J. Riley in 1906 in Boston, the marathon city of the United States, is known as the President's Jogging Shoes and the King of Jogging Shoes in the United States and many countries.

Since New Balance was founded in Boston, USA in 1906, it has been adhering to the spirit of manufacturing excellent products and has continuously made progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and teamwork in order to become high-tech. New Balance encountered a trademark infringement lawsuit in the domestic market, which later ended in compensation.

Origin of the name

In 1906, Mr. William J. Riley founded a foot arch support company called New Balance in Boston, USA, specializing in custom-made orthopedic arch supports. braces and orthopedic shoes. One day, when he was observing chickens in the yard, he discovered that the chickens could maintain balance on their three paws, so he applied his inspiration to the design and development of foot arch supports.

The name New Balance came into being, and the fact that Mr. Riley was inspired by the shape of chicken paws has become a legend. As the business continued to grow, New Balance in the 1950s began manufacturing professional sneakers for local runners, including the MIT track and field team.

Reference for the above content: Baidu Encyclopedia—New Balance