Wang Jianlin (hereinafter referred to as Wang): First of all, Wanda has its own development plans for third-tier cities, especially Jiangsu, Zhejiang, Guangdong and Fujian provinces. Wanda has 8 or 9 projects in Jiangsu alone. According to the normal plan, Taizhou should not invest in 20 10, and it is estimated that it will be at least around 20 12. However, Zhang Lei, secretary of Taizhou Municipal Party Committee, personally went to Beijing and invited us to invest in Thailand. On the one hand, I was moved by his sincerity, on the other hand, I was moved by Taizhou's good development momentum in recent years, so I advanced my future investment plan in Thailand. Taizhou is the second project invested by Wanda in northern Jiangsu, and the other is Huai 'an wanda plaza, which will be completed and opened at the end of this year.
Compared with the first-tier cities, I am more optimistic about the relatively developed prefecture-level cities in Jiangsu, Zhejiang, Fujian and Guangdong. In Beijing, Shanghai, Guangzhou, Wuhan and other cities, billions have been spent on a piece of land, like the land we just won in Wuhan, which cost 9 billion. The land price of 20 10 in Beijing often reaches tens of millions of mu. Excluding the cost and taxes, the return is not high. I am more optimistic about the developed cities in the Yangtze River Delta and the Pearl River Delta, and I am more anxious to occupy them. Because in big cities like Taizhou, Yangzhou and Zhenjiang, one or two large-scale urban complexes have the largest carrying capacity. If they are occupied by others, even if their commercial brands are not as good as Wanda, they will certainly radiate to a considerable number of people. When Wanda wants to enter again, it will be more difficult to choose a site.
Reporter: What changes will Taizhou wanda plaza bring to Taizhou's business structure after 20 1 1 year?
Wang: I think this change can be summarized in three aspects:
The first is to improve the quality of the city. I can confidently say that the opening of wanda plaza in Taizhou is the time when the new business center in Taizhou is formed.
Second, it will greatly improve the business and tourism environment in Taizhou. Whether it is a Hilton five-star hotel, thousands of department stores or commercial pedestrian streets, at least 40-50% of the brands that Taizhou Wanda is about to introduce are unheard of by Taizhou people. The riverside bar street built along the canal is very distinctive, and the tourism format and environment improvement brought by it are also obvious;
Third, the concept and speed of Wanda's development investment will improve the efficiency and concept of Taizhou enterprises and government. In 2008, when the real estate industry was at a low ebb, Wanda took a piece of land in Nanjing with a land price of 4 billion yuan, which was quickly built and opened in one year. Nanjing Municipal Party Committee and Municipal Government marveled at Wanda's mythical speed and enterprise execution, and offered to arrange cadres to study in Wanda. Therefore, every time Wanda develops in a city, it is also a great achievement for the local government to promote and innovate in style and efficiency.
Reporter: The opening time was announced when the project started. Generally, the opening time is only about one year. Wanda speed is really amazing! While marveling, we also want to know how "Wanda Speed" came from. What does he support?
Wang: First, practice makes perfect, and practice makes perfect. I think everyone has heard the story of the oil seller. In fact, I don't have any special skills, but I specialize in the industry. In the past 22 years, Wanda has invested and built more than 50 urban complexes in major cities across the country. Every project is a summary and promotion. From design to construction to operation, find a problem, immediately improve and optimize the process. Therefore, the whole construction and development process of Wanda is a set of models summed up by countless practices.
Second, it benefits from the special mode of Wanda's order-based commercial real estate. For Wanda, many steps are carried out simultaneously. For example, a project like Taizhou has completed 60% to 70% of the investment while the construction started. Unlike most comprehensive commercial projects, light engineering construction will take two or three years, plus later investment, it will take three or five years anyway.
Reporter: What is the status and characteristics of Taizhou wanda plaza in Wanda Group's numerous national projects?
Wang: Actually, Wanda's project in Taizhou is not a flagship store, but just one of many locations. 20 1 1 year, Wanda only has flagship projects in Jinan, Hefei and Guangzhou.
Taizhou wanda plaza is small in scale among many Wanda projects, but it is small in scale and has its own characteristics. For example, the bar street built on the bank of the ancient canal is very special. Moreover, Taizhou wanda plaza, built at the junction of the old and new cities, has a very complete format, integrating four types of products: residential, large-scale commercial, five-star hotel and Grade A office building. Only four or five of the more than 80 domestic projects have been started or completed. Moreover, there are two ancient buildings in Taizhou Wanda Project, which are very tasty.
Reporter: Wanda has gone through 22 years since 1988. Why do some enterprises not have a recession trend, but have a stronger development momentum?
Wang: This question can be answered from three aspects:
First, Wanda has a long history and strong strength;
Second, Wanda has formed its own core competitiveness among commercial real estate brands. On the one hand, Wanda's complete industrial chain covers the upstream, midstream and downstream. Management cost and logistics cost are greatly reduced; On the other hand, Wanda has its own unrepeatable commercial resources. Every year in June 5438+ 10, Wanda will hold an investment promotion meeting, which will recommend Wanda's projects to be completed and opened in the second year to merchants. Few commercial real estate development enterprises can accurately predict the completion and opening time of each project like Wanda. After so many years of strategic cooperation, Wanda can understand the difficulties of retail commercial enterprises, because the retail industry has relatively low profits and relatively intensive employment. Only by accurately predicting the opening time can retailers grasp the three-month recruitment training period and reduce unnecessary labor costs. It is precisely because of this that Wanda is often the most trusted by merchants. Often form a more lasting strategic cooperation with merchants.
The third is the strong execution from Wanda. Wanda has developed more than 100 properties in 22 years. By the end of 20 1 1, the annual development volume will reach 20 million square meters. Among so many projects, there is only one building, one of which has to be postponed due to the weather, and all other projects have been completed and opened as scheduled. This is the only postponed project in Wanda's history. Both the general manager and the deputy general manager were fired. No matter how many reasons, breaking Wanda's rules is unforgivable. Because there are many commercial and hotel projects in wanda plaza, we often have to consider more. Delaying the opening of the business for one day will lose the profits of the merchants.