Nowadays, people pay more and more attention to food hygiene and safety. People attach importance to food safety, which makes many businesses put food hygiene and safety in the first place in order to achieve sustainable development. Even after talking about so many food safety issues, there are still a small number of businesses who are lucky. They use unsafe raw materials to make food for their own benefit, regardless of the health of consumers. Such behavior not only seriously infringes on the legitimate rights and interests of consumers, but also poses a threat to consumers' health, leaving hidden dangers.

On May 14, Mi Xue Bing Cheng, an online celebrity tea shop, was exposed to food safety problems. China Quality News Network reported that Mi Xue Bing Cheng Co., Ltd. Zhengzhou Yong 'an Street Store, Jinan Daguanyuan Store, Wuhan Mahu Commercial Street Store and other stores have food safety problems such as tampering with the shelf life of Kaifeng ingredients, using semi-finished tea soup overnight, and milk slurry. On May 15, Mi Xue Ice City issued an apology statement through the official Weibo, saying that it had ordered the stores involved to close down for rectification, and related topics ranked first in the hot search.

It is understood that these illegal shops change the shelf life of ingredients at will, and use stale ingredients, such as overnight milk slurry, to make milk tea. Many ingredients are not thoroughly cleaned. These behaviors have seriously violated the legitimate rights and interests of consumers, so this news quickly attracted the attention of many netizens, and people accused the chain tea shops of irregular behavior.

Food safety is the guarantee of everything. Nowadays, the popularity of tea shops among network celebrities is nothing new. In order to expand their influence and popularity, many businesses use various promotional methods to let consumers recognize themselves. The chain milk tea brand Mi Xue Bing Cheng also quickly occupied the markets of major cities in China. With as many advantages as possible, they have created a huge brand effect. However, if a brand wants to develop in the long run, quality must be the basic guarantee. Only on the basis of food safety can businesses become stronger and bigger.