Basic requirements for naming a beauty salon

Basic requirements for naming a beauty salon. The name is very important for a store. A good store name can let more people know it, so People will consider many aspects when naming their shop. Let me share the basic requirements for naming a beauty salon? Basic requirements for naming a beauty salon 1

1. It is consistent with the business projects of the beauty salon

Beauty salon naming is generally combined with the beauty projects it operates. The so-called consistent with the business projects, That is, the name of the beauty salon must be harmonious with the store's market positioning, main items, service purposes, business goals, etc.

If the name of a beauty salon is related to its main beauty projects, if the name of the beauty salon is spread, it means that the advantageous items of the beauty salon are spread. Once the advantages of the beauty salon are introduced, the image of the beauty salon brand will also be well shaped. Of course, the name of the beauty salon must be consistent with the business project, and it must not be sensational. Making a joke will only make an otherwise good beauty salon fall into the abyss.

2. Uniqueness

In this era, new things are emerging one after another, and people will always suffer from aesthetic fatigue. This issue should also be paid attention to when naming beauty salons. The name of the beauty salon should not only be innovative, but also catch the attention of customers. Do not choose a store name that is similar to its peers. "XXX Beauty Salon" or "XXX Beauty Club" all over the street will not be attractive.

A novel and unique store name can quickly arouse the interest of consumers, attract them to patronize, and can also increase the communication of the beauty salon. "Recently I found a very special beauty salon with a very innovative name. Why don't you give it a try?" When the beauty salon hears such comments, can it not be happy?

3. Concise and clear

The length of the name of the beauty salon can directly determine the attraction of the beauty salon to customers to a certain extent. A short name is easy to remember and can arouse customers' endless reverie, and the meaning can be richer. And long names are confusing to pronounce and easy to forget, and they are not expressive.

Therefore, when naming a beauty salon, it is best to choose 2-3 syllables to ensure that the name is concise, bright, and catchy. In addition, it is not suitable to use uncommon words in the name of the beauty salon. Don’t blindly pursue the alternative, which will lead to self-defeation. Just imagine, if there are words in the name of a beauty salon that most people don’t recognize or can’t pronounce, how can we expect it to get a good communication effect? ??

Tips on naming beauty salons

Secondly, the name should be harmonious with the beauty salon’s store design style. If you call a beauty salon "Terminator", I don't think there will be any customers. "Style" generally refers to the hardware, facilities or decoration of a beauty salon, which is what consumers can see with the naked eye. It can be said that style is related to the personal preference and taste of the beauty salon owner. It generally expresses the owner's thoughts through color.

It can be said that the boss’s personality is different, and the style of the beauty salon he designs is also different. He should stand out so that other beauty salons cannot clone it. ideas and related themes, and then decide on your own style.

Color represents style, please choose one or two you like calmly:

1. "Purple" color: represents nobility, elegance, coquettishness, mystery...

p>

2. "Red" color: represents enthusiasm, magnificence, excitement, joy...

3. "Yellow" color: represents brightness, health, vitality, vitality...

4. "Indigo" color: represents peace, coolness, profoundness, comfort...

5. "Green" color: represents nature, freshness, youth, tranquility...

6. "Blue" color: represents eternity, reason, emotion, vastness...

7. "White" color: represents cleanliness, simplicity, dreams, remoteness...

8. , "Pink" color: represents romance, softness, sweetness, cuteness...

Positioning

First of all, we must give ourselves a "positioning", which is the "market entry point". Such as "beauty center", "beauty salon", "beauty company", etc., may sound good, but they may not attract the attention of beauty customers, and business may not be good. On the contrary, some businesses called "Little Beauty Salon" and "Alley Shen Beauty Salon" are doing very well. It's like hurting a person. Although punching with a fist is powerful, it is definitely not as lethal as using a knife. A knife can kill someone with only a fraction of the force of hitting someone with a fist.

Therefore, the naming of a beauty salon should focus on the "point" and should not seek vanity in the "face".

1. Those that emphasize the scope of business: such as "professional nursing beauty salon", "medical beauty treatment center"

2. Those that indicate the service target: such as "beautiful women's beauty salon", "Thirty Pretty Sisters Skin Care Salon"

3. Reflecting the characteristics and expertise: such as "Tianzhen Wenmei Beauty Salon", "Beautiful Makeup Beauty Salon"

4. Indicate the direction Location: such as "Alley Deep Beauty Salon", "Movie City Beauty Salon"

5. Implying price positioning: such as "Meager Profits Beauty Salon", "Sanwu Beauty Salon"

6. Describe the service items: such as "Professional freckle removal and whitening salon", "Good figure women's weight loss salon"

7. Highlight the service hours: such as "Nevernight Beauty Salon", "Tuberose Beauty Salon" "Basic Requirements for Naming a Beauty Salon 2

Naming a Beauty Salon

The hardware style of a beauty salon plays a decisive role in the name.

The so-called hardware style generally refers to beauty salon equipment, decoration, etc., but what we should note here is that with the improvement of people's overall understanding of beauty salon style, beauty salons have already realized It has an effective macroscopic integration of its own decoration, which is simply the relevant positioning of the beauty salon from a macroscopic level.

According to the styles of different countries, it can be divided into

Classical Chinese style: giving people a feeling of home, making people feel warm, comfortable, nostalgic, and cozy.

Bohemian style: represents an unprecedented romanticization, folklore, and liberalization. It also represents an artist’s temperament, a fashion trend, and an anti-traditional lifestyle.

Ancient Roman style: The ancient Roman style is characterized by luxury and magnificence. The coupon-column shape was created by the ancient Romans. There is a coupon hole between the two columns, forming a bold combination of coupons and columns. Interesting decorative columns have become the most distinctive feature of Western interior decoration.

Italian style: Italian style gives full play to the advantages of the column system and organically combines columns with vaults, arches, and wall interfaces. The brisk corridor, graceful arches, straight lines, and the use of perspective combine architecture, sculpture, and painting into one room.

Tips for naming beauty salons

1. Creative beauty salon names

In an industry, large and small stores There are thousands of them, so how to choose a unique name requires the operator to think carefully. It can be said that it takes a lot of effort and thought. "Pu-Li-Ti-Sha" is the brand name of the beauty salon, which means "making women all over the world more beautiful". It can be said that the name of the beauty salon is very creative, giving people a very beautiful and romantic feeling, and it seems to be able to I feel that the beauty salon is very warm and makes people feel like they are in a poetic and picturesque environment.

2. Names that demonstrate strength

Some beauty salons’ names allow people to roughly see their grade and business strength at a glance. For example, comparing the two names "Pu-Li-Ti-Sha Beauty Salon" and "Pu-Li-Ti-Sha Beauty Club", it is obvious that the first beauty salon name is a bit ordinary, while the second name is a beauty salon. The club clearly identifies itself as a high-end beauty club. It is much larger in scale, and it is easier for customers to accept the concept of the club, and it also appears to be of high quality.

3. The name highlights the characteristics of the industry

Many people choose names for beauty salons, and they like to choose some weird names, which is actually not good. For the beauty industry, beauty salon names that are too weird are difficult for customers to accept and understand.

For example, "Weimeijiaren" is the name of a small beauty salon. In today's society, many female friends are pursuing the image of urban beauties, white-collar beauties, professional women, etc. Many people flock to that kind of beauty style, so this beauty salon The name of the hospital immediately caught the hearts of many people, and naturally many customers came to enjoy the services.

4. A name that is simple, easy to remember and easy to say.

The name of the beauty salon should be simple, easy to remember, and easy to say, so that it can make people look refreshing, read catchy, and have no difficulty in understanding. The pursuit of creativity is one aspect, but it does not mean that it is unreasonable and unreasonable to irritate customers. If the name of a beauty salon is very creative, has a unique meaning, and is simple and easy to remember, who wouldn’t like such a beauty salon name?

5. Use the fame of others to give names

If the names of "Villas" and "Mona Lisa", these very famous beautiful goddesses in Western mythology, are used as the names of beauty salons, Very good, because they are all symbols of beauty. I have seen a beauty salon named "Back to the Past". This name was originally a very famous English song and everyone is familiar with it, but here it is borrowed to have the meaning of making people young and returning to the past, which immediately makes people feel... Something moved in my heart.