Current location - Plastic Surgery and Aesthetics Network - Plastic surgery and beauty - Shanghai Meixi Zhuoxin Medical Beauty "fabricated user evaluation" was investigated, and what punishment was finally received?
Shanghai Meixi Zhuoxin Medical Beauty "fabricated user evaluation" was investigated, and what punishment was finally received?
The final punishment of Shanghai Meixi Zhuoxin Medical Beauty is to stop speaking and impose a fine of 0.5 million.

In order to give a good evaluation of this medical beauty project, Shanghai Meixi Zhuoxin Medical Beauty Co., Ltd. fabricated users and asked employees to buy medical beauty projects. Then go to the company's new oxygen account to get praise, thus gaining popularity, but in fact this employee has not actually accepted the relevant project services, and then give this project praise. In fact, there are some false transactions, false evaluations and false propaganda in this kind of behavior, which actually violates the unfair competition law. So this medical beauty was fined 5000 yuan. I think this punishment is more correct.

But in fact, to be honest, there are many behaviors like this in the market. All kinds of brush evaluation transactions will appear, and this phenomenon can be found on many platforms. The nature is the same as this. For example, the behavior of brushing a bill is actually to let users buy things, just to brush praise, and it has not been actually used. The reason for the praise is to let more consumers trust this product and buy this product. There is indeed a feeling of unfair competition. Because this actually deceives consumers invisibly, consumers' rights and interests are not guaranteed, because under the same market conditions, consumers may naturally choose products with better evaluation when choosing products. This is normal.

But the evaluation of the goods consumers want must be true evaluation, not a false evaluation. If the evaluation is based on praise, then the physical objects received by consumers may be different from the evaluation. The ultimate damage is the rights and interests of consumers. So I don't think this kind of praise behavior is very correct.