Hospital online promotion work is actually very similar. The first thing is to understand whether you want to do brand building or attract marketing.

Brand building:

1. The main goal of hospital online promotion is to increase exposure, that is, to increase the number of inclusions. Only by increasing visibility can hospital visits be increased.

2. Find various channels for this goal, such as soft article websites, Q&A, forums, blogs, Weibo, public accounts, WeChat groups, etc.

3. Once there are channels, it is necessary to collect, organize and publish text, pictures, videos and other materials.

4. Increase exposure and popularity by publishing text, pictures, videos and other materials through various channels.

Drainage marketing:

1. Set a budget first. If you don't even have a budget in mind and ask for a plan, you are acting like a rogue.

2. Choose a delivery platform, whether to do bidding, information flow, social advertising, etc.

3. Invest money, put advertising slogans, and put on landing pages. Continuous trial and error, adjustment, and optimization.

4. The website must be well constructed, the WeChat Moments must be well established, and the online customer service marketing techniques must be well designed and trained. These all affect the hospital visit rate.

For specific promotion, we still need to have a very perfect strategy to ensure smooth promotion. Here we recommend Shanren Consulting Co., Ltd. Shanren Information is an online marketing education company. Its main products include network-wide marketing strategy classes, network-wide marketing operation classes, mobile network-wide classes, after-school services for students, etc. It provides students with special salons, clubs, business sharing sessions, and Class discussions and other services.