1, no system, random expansion: If there is no clear strategy and system, just opening a new store may lead to scattered resources, increased management costs, decreased service quality and even losses.

2. Internal friction among shareholders leads to bankruptcy: If there is disagreement among shareholders, or there is a power struggle, it may lead to confusion in management, low morale of employees, and even bankruptcy of the company.

3. Lack of system, blind promotion: If there is no clear marketing strategy and system, blind promotion activities may lead to customer loss, brand image damage, and even fail to attract new customers.

4. Without positioning, the price is chaotic: if there is no clear positioning and market strategy, the beauty shop will only set prices at will, which may lead to the loss of customers, increased competitive pressure and even losses.