New Balance is a sports shoes manufacturing enterprise, which was founded by William J Riley in Boston, USA on 1906. In the United States and many countries, it is known as "the president's jogging shoes" and "the king of jogging shoes".

From 65438 to 0906, William J. Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes. One day, when he was observing the chicken in the yard, he found that the chicken's three claws could keep balance, so he applied this inspiration to the design and development of the arch bracket, and the name of the new balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken's claws became a legend.

In the 1970s, Mr. james davis, the current chairman and president, bought New Balance on Boston Marathon Day and started a new step. Since then, New Balance has not only devoted itself to the research and development of high-tech functional materials, but also provided humanized services for six width shoe lasts and two height uppers to meet various foot types, and it is the only sports shoe made and imported from the United States.