In order to connect more products and users' needs, many enterprises will choose to set up their own operation teams and give a set of marketing plans suitable for their own enterprises, which is also a sharp weapon for the development of corporate brands and products. Let's share the preferential plan for hospital employees.
Preferential Scheme Planning for Hospital Staff 1 Happiness lies in health. Paying attention to health and caring for family is our eternal theme. In order to alleviate the current situation of "it is difficult and expensive to see a doctor" in Longquan, Longquan Longdu Hospital, in conjunction with relevant departments, held a large-scale high-quality public welfare activity of "sending health in the New Year and saving money by seeing a doctor" to send health gifts and care to you and your family.
First, the theme of the event: it is more economical to send health care during the New Year.
2. Activity time: 20 1010/month1February10 (the whole hospital will be treated as usual on holidays).
Three. Activity content: aid gift-you can get free treatment.
1) True aid 1: Only 8 yuan is needed for high-quality B-ultrasound examination.
Designated examination items: (Yin Chao (uterus and accessories), ureter, prostate, liver, gallbladder, pancreas and spleen)
2) Real Aid II: Make an appointment to apply for free treatment fee. Painless abortion, phimosis prepuce, prostate disease, gynecological cervical disease, virus.
Verruca, herpes, hemorrhoids, bromhidrosis) maximum application 100 yuan/item.
Application description:
① The application for free treatment fee cannot be used at the same time with other preferential activities in the hospital.
② You can call to apply: 028-84883911; Make an appointment for on-site application, hospital medical guide desk.
(three) medical guidance group registration free of charge, each person is limited to one at a time. After filling in the form correctly, a voucher will be given and the instructions will be introduced.
(4) The diagnosis and treatment process is carried out according to normal business, and the patient can offset the treatment expenses and hospitalization expenses with the voucher.
3) Sincere assistance III: Courtesy for medical treatment, free of expert registration fee and personal consultation fee.
During the activity, experts are exempt from registration fees and personal consultation fees. Before each day, 30 patients will receive a set of toiletries and a beautiful gift worth 15 yuan.
Fourth, the activity operation:
First, the preliminary preparation:
Advertising:
1. Media suggestion: Longquan TV Station
2. The broadcast time of TV advertisement: 2009, 65438+February 26th, 27th, 28th, 3 1 day is appropriate, and the follow-up will be until the middle of 1 month.
3. Magazine distribution: distributing materials by region and main target customers.
(2) Other preparatory work (including Christmas arrangement on February 25th, 65438): (planned to be implemented by the Logistics Department)
1. There are banners hanging at the entrance of the hospital, the floor is hung vertically, and the windows are decorated.
2. Change the activities in the lobby to celebrate New Year's Day and welcome the Spring Festival.
3. Activity bulletin board 2 Hospital lobby.
4. Decorate the inside and outside of the hospital on New Year's Day and Spring Festival to present a festive atmosphere, and decorate the corridors and departments in the hospital.
5. Vouchers are copied and distributed together with magazines, and TV advertisements are prepared as soon as possible. (now implemented)
6. Design and make 4 pages of 20 10 calendar poster. (factory printing)
7. In the hall, the "medical guide desk" is clearly stated, and there is a special person to guide the doctor, and a calendar is given by registration; Explain the activity content and the use of coupons.
8, for patients who come to see a doctor, do a good job of individual classification application and distribution records;
9. 12. 2. 28 The staff of all departments participating in the activity: including relevant doctors, doctors' guides, physical examination departments and field personnel, need to arrange a brief introduction to the activity in the early stage.
10. Gift preparation: value1gifts from 5 yuan (300 sets of washing gifts, 2,000 exquisite gifts from reusable shopping bags). (Gift preparation of hospital logistics department)
Second, the activity execution:
(1) The planning department shall complete the sorting of all event announcements before 65438+February 3 1. Including hanging advertising banners, arranging information desks, activity booths and so on.
(2) After 8 o'clock on June 65438+ 10/day, the activity officially started.
Three. Instructions for use of (mortgage) voucher:
1. Vouchers are divided into five categories: painless induced abortion, cervical erosion, colposcopy, phimosis prepuce and prostatitis (published with the magazine).
2. Instructions for use:
1) Patients with painless induced abortion, cervical erosion, phimosis prepuce and prostatitis should first register at the guidance desk of the hospital and be signed by the guidance doctor at the scene. At the time of treatment checkout, you can reduce the cost of the same face value on the voucher to offset the window and the hospital charging office.
2) Patients with colposcopy certificate should register with the doctor in the hospital, which will take effect after being signed by the doctor, and then be led to the gynecological clinic, indicating that they are patients participating in activities, and then undergo free examination.
3) When using, no matter how much the face value is, each person can only use one card at a time, and no change will be given until it is cashed.
4) This coupon is valid within the validity period, and it will be invalid after expiration. Effective expiration date:
① 20 10/31.② 2010 February10. Please instruct the doctor to check the expiration date carefully.
5) Patients with this voucher cannot enjoy other preferential activities of the hospital at the same time.
Planning of preferential plan for hospital staff. Design concept
According to the particularity of the festival, the development status of the company and the experience of welfare distribution in the past, this year's Mid-Autumn Festival welfare should highlight the following themes and concepts:
1, greetings and best wishes; Mid-Autumn Festival is a time for family reunion. I hope to take the opportunity to go home for the New Year to express the company's gratitude and sincere greetings to employees' parents and families. Employees work in the company on weekdays and have little time to spend with their parents and family. In order to reassure parents and family members, we can actively convey positive information and energy to them, so that they can feel the sincerity and intention of the company. I believe it will play a certain role in establishing a good corporate image, stabilizing the workforce and enhancing the cohesion of employees.
2. Commemoration and publicity; In view of the fact that the company's projects have been officially launched, investment promotion and leasing work have been carried out one after another, and it is also very necessary to publicize through employee channels. Employees will more or less master certain customer resources and distribute commemorative gifts through the company, which is a good publicity channel, whether employees keep it for themselves or donate it to others.
3, deeply love the Mid-Autumn Festival, full moon reunion.
4. Exquisite, practical, healthy and fashionable.
Second, the welfare content and cost budget
According to the salary structure management system, the Mid-Autumn Festival employee welfare standard is 500 yuan/person, and the overall expense budget is 13000 yuan (26 people *500 yuan);
Third, the timing.
1, market research time: 20xx August 7th to19;
2. Procurement, production and preparation time: 20xx from August 20th to 29th;
3. Release time: September 20xx 1 to 3.
The annual traditional festival Spring Festival is coming. In order to reflect the company's humanistic care and improve the welfare treatment of employees, the following welfare schemes are specially formulated for the company's leaders to review and choose:
Planning of preferential plan for hospital employees 3 i. Significance of activities
1, continuously improve the hospital's popularity. Increase the hospital's exposure in society.
2, the percentage of hospital outpatient service. Because of the season, the number of outpatients has decreased significantly compared with previous months.
3. Increase the fan base. With the gradual development of marketing work, the importance of fans is also highlighted. The future is the era of fans. For example, Lei Jun of Xiaomi mobile phone is the fan economy.
4. Brand image. Efforts will be made to turn this activity into a public welfare activity, enhance the brand image of Renhe Orthopedics, and change people's views on private hospitals.
Two. Programme of activities
In mid-July, the activity of "Making Hot July Cooler" was launched. In order to make Xuchang people get more benefits in this hot summer, it is not hot.
Xuchang Renhe Orthopedic Hospital, without the support of Xu Changren, could not survive in Xuchang for ten years. It is grateful to the society and gives back to Xuchang. During the activity period (7. 1-7.30), elderly people over 65 can enjoy the following free activities with their ID cards:
Free expert diagnostic examination. (Inviting Professor Li Guangzhi, a pain expert from Beijing 30 1 Hospital, to visit the hospital)
Third, the hospital plan specific implementation plan:
In the implementation of the plan, it is mainly divided into land, sea and air.
1, Shanghai spread events from newspapers, television, outdoor and other traditional media.
2. The X-frame made by Lu in the hospital lobby spread from the inside of the hospital, so that the patients in the hospital can enjoy this activity better.
3. Spread through the network, focusing on WeChat, Weibo, websites, forums and blogs, and launch virus marketing on the network.
Generally speaking, mobilize the masses, participate extensively, and spread things in a form that everyone likes. We should fully improve our enthusiasm and initiative!
Fourth, conclusion:
July is just the beginning. Cultivating fans is a long-term project. Starting from July, I hope to launch different activities every month to cultivate fans. Let fans become our' helpers', our best free publicity tool, and let our fan economy become our biggest thing!