Modern China milk tea shop is a brand of milk tea in Changsha, which is very popular in Changsha, especially the Modern China milk tea shop in wuyi avenue, Changsha. Because of the large flow of people, there are often many people waiting in line. Modern China Tea Shop, as a pop-up shop, settled in Shenzhen Wenheyou on April 2nd. At that time, he also made the news. Because of its popularity, there was a long queue at the door of the newly opened store, which was once 40 thousand.
At first, Modern China Tea Shop planned to leave Shenzhen at the end of June, because it was a pop-up shop, but it was only planned to open for more than two months, and then the enthusiasm of consumers was postponed to September. Modern China Tea Shop, which has been open for more than five months, has become a "slow flash shop".
During the operation in Shenzhen, there were too many people queuing at the scene, so scalper purchasing appeared. The original intention of modern China tea shop was small profits but quick turnover, and as a result, scalpers got high prices in 600 yuan. Many people have been disappointed with the modern China milk tea shop, because there are too many people waiting in line and the price of milk tea is too high.
After five months' trial in Shenzhen, the owner of modern China tea shop realized something. He said: there is no plan to enter the front line for the time being. At present, we should mainly do a good job in the local market in Changsha and continue to open hundreds of stores in Changsha. It's not that I don't want to go out, but that I will die if I go out, "said Lu Liang, founder of Modern China Tea Shop.
Tea shops in modern China have always been cautious. At present, tea shops in modern China are mainly concentrated in Changsha. Besides Changsha, only Wuhan and Changde have stores. I only tried this method in Shenzhen this time, and I may try it in other second-tier cities in the future.
No: This is a typical case of brand upgrade failure. It is often difficult to upgrade a brand, but it is accidentally dropped when it is downgraded. It is difficult for third-tier brands to impact first-tier cities.
Because no one keeps asking people to line up to advertise.
Oh, nothing. Only the founder Lvliang's business style is cautious.
This guy always said, don't take the bonus given by the times as your own credit, or the modern China tea shop will be the next dead internet celebrity.
Shenzhen market, according to this report, should have some conflicts with Wen Heyou in business philosophy. It has nothing to do with what traffic is cut off and network celebrities turn black.
Even after closing time, the business of modern China tea shops is still very good. I was not forced to quit.
Perhaps, they have realized that this psychology of queuing for an hour to drink a cup of tea is not in line with their expected income and will bring harm to their brand, so they take the initiative to transform.
Last time I was in Changsha, I bought a cup of tea and spent about 2 minutes. The salesgirl Amway bought two boxes of scented tea.
Tea pills are not high-end products, and a cup of tea is not good for him.
Like Changsha, it's everywhere. If you are in a good mood, you will line up for a drink for ten minutes. It's a little expensive, but the atmosphere makes me feel worthwhile and suitable.
Well, it belongs to the business philosophy of a China entrepreneur.
For tea shops in Changsha and modern China, there are a lot of sprayers on the Internet. I wonder where Changsha offended them. Anyway, things related to Changsha have been belittled by them, but they just can't hide from Changsha.
As soon as this question and answer comes out, I estimate that many people will say that the modern China tea shop can't survive and will close down! I wonder how dark these people are!
In April this year, Shenzhen Wenheyou officially opened in Shenzhen. This is the first time that Wenheyou, a well-known catering brand in Hunan, has opened a shop outside the province. As a well-known tea brand in Changsha, Modern China Tea Shop decided to open a pop-up store in Shenzhen in order to support Wen Heyou to leave Changsha, and plans to close it at the end of June. Due to the enthusiasm of Shenzhen citizens, the evacuation was postponed.
On September 15, Modern China Tea Shop officially closed down, not because of poor business, but because it had successfully completed its original marketing and brand export tasks. The so-called pop-up shops are fast-moving and fast-flashing. At present, the person in charge of the modern China tea shop also said that he has no idea of entering the first-tier cities for the time being.
Modern China Tea Shop, as a kind of tea with China characteristics, has a top flow and has even become a beautiful business card in Changsha. Any troubles about modern China tea shops will be searched immediately. No matter how some people with ulterior motives belittle it, there are still long queues in front of modern China tea shops every day. Don't you find it irritating? [Yi tooth] [Yi tooth] [Yi tooth]
Because Shenzhen and Changsha in Hunan are different cities. Life in Shenzhen is very fast, not as leisurely as Changsha, Hunan. Waiting in line for a cup of milk tea for two or three hours, Changsha is a typical consumer city with many students and likes to join in the fun.
Therefore, the opening of modern China tea shop in Shenzhen is doomed to failure.
Things are rare, you only need to harvest once, and you can easily earn tens of millions.
Shenzhen Wenheyou went once and will never go again. It is nostalgia! Children don't like it at all. They have not experienced that era. They prefer to go to spacious and bright places.
Wen Heyou in the movie building can no longer see the people in line.
I never liked that kind of fun.
Is it true that Shenzhen Modern China Tea Shop?
Recently, many people on the Internet are saying that the modern China tea shop is coming to Shenzhen. Is it true?/You don't say. So, can the modern China tea shop in Shenzhen drink it? It is said that modern China tea shop is a pop-up shop. What's the difference between it and ordinary shops? Let's take a look at the introduction provided by this site!
Is it true that Shenzhen Modern China Tea Shop?
It's true.
But it hasn't opened yet. It's been in the pop-up shop for about three months. It is said that it is to support our good brother "Wen Heyou" in Changsha. It doesn't last for three months, so I have no plans to stay in Shenzhen for a long time. It's only short-lived, but in the meantime, you can punch in. I wonder how long the modern China Tea Shop will have to wait this time.
The difference between modern China tea shop, Shenzhen, pop-up shop and ordinary shop.
Pop-up shop stayed in a certain city for a while, and then left. It can be said that it is an experience store. Modern China Tea Shop also officially announced that it was just for a flash. About three months, I went to Shenzhen to open the pop-up store of Modern China Tea Shop to support Wen Heyou. Ordinary shops are chain stores, which are open all day. There is still a difference between the two.
At present, in addition to Changsha, Modern China Tea Shop also has branches in Wuhan and Changde, and other cities have not yet settled in!
Are there any teabags in Shenzhen, such as Modern China Tea Shop and pop-up Shop?
I haven't opened it yet, I don't know for the time being, but if you want to drink tea, you can go to Taobao flagship store to buy it. There are all kinds of tea bags!
Modern China Tea Shop Tea Bag Purchase Address:
In addition to gift box packaging, there are also independent packaging, you can go to the flagship store to choose for yourself ~
There are several tea shops in modern China and Shenzhen.
There are two modern China tea shops in Shenzhen, but they are closed at present. Click to learn more about joining the project.
Domineering cheese grapes are Naixue's classic star products. The tea base is Jin Mudan oolong tea, and the main ingredients are grape pulp and grape juice, all of which are grape pulp. Choose the black grapes in summer, peel the red grapes, remove the seeds and leave the big pulp, match with the fragrant Jin Mudan tea in Gui Lan, and sip the light and smooth cheese milk cover, which is hearty.
Naixue is the first tea choice, Alishan is the first tea, and won the first prize of winter tea in Taiwan Province Province, China. It is the first cup of tea that Alishan tea farmers pick every morning, and dew is still shining on the tea tip. After 40 hours of low-temperature baking, it will exude the floral fragrance of Alishan and the mellow fragrance of the original baking process. In order to ensure the taste of tea soup, Naixuemen tea soup is brewed strictly every 4 hours, regardless of the cost of raw materials, which also ensures the high quality of products.
I recommend that you choose Modern China Tea Shop to join us. Modern China Tea Shop's milk tea products come from all over the world, and its milk tea products are made of fresh pure milk and probiotic yogurt. There are 28 categories of milk tea series, including original black tea/green tea, Smoothie series, health-preserving series tea, fresh milk tea, special coffee of milk tea in modern China milk tea shop, special fruity taste and a lot of health. Dessert Modern China Tea Shop has Hong Kong-style cake formula, optimized technology, formulated fermentation and baking standards, innovated decorative flower art, and sold cheesecake, fruit chocolate cake, Mu Si and other western dessert. Modern China tea shop drinks tea and Taiwan Province Chinese food, adheres to the Chinese rice set meal, inherits and develops Chinese traditional cuisine, and develops fried chicken with mushrooms, Italian stewed beef brisket, cooked pork in Taichung, sauteed beef with sauce and curry chicken leg meat rice with various characteristics in Taiwan Province Province.
Modern China Tea Shop announces farewell to Shenzhen. What is the reason?
Modern China Tea Shop can be said to be a landmark brand in Changsha. Many people will punch in at Modern China Tea Shop when they arrive in Changsha. Therefore, if modern China tea shop wants to maintain such a popular landmark status, it must withdraw from Shenzhen. What's more, Modern China Tea Shop has always used hunger marketing, only opened in Changsha, and gradually became a landmark drink in Changsha, and its reputation and sales volume have gradually increased. In this case, the market actually does not allow modern China tea shops to open in other places. If there are modern China tea shops all over the country, it will lose a great advantage.
Therefore, the move of Modern China Tea Shop to Shenzhen can actually be regarded as an advertisement. But it's not advertising for yourself, it's advertising for Wen Heyou. Wenheyou is also a well-known food brand. By tapping local specialties, it has formed a relatively independent and distinctive marketing model. Wenhe Friends in Changsha are very popular, so it is natural to make a publicity when going to Shenzhen, so we opened the market by stopping at a modern China tea shop for a short time.
Therefore, the migration of tea shops in modern China was originally short-lived. According to the plan, Hyundai China Tea Shop will withdraw from Shenzhen in July, but it was postponed to September. But in the final analysis, it is impossible for modern tea shops in China to stay in a certain place for a long time. The reason why a large number of people choose modern China tea shop is that it is only opened in Changsha, and things are scarce. Many people will go out of their way to punch in. And it's not the first time to advertise through a short stop. There are many shops, and they will cooperate with modern China tea shops to open up their own markets. This is a relatively normal marketing method.
I think it is not easy to make a brand into a landmark brand, which is worth learning and learning from. Facts have proved that such brand marketing will make the brand more lasting and have a better reputation. Although the market is limited to a certain place, it can also be very open.