It is not a national chain. Dragon Phoenix Beauty is a brand of jewelry and handicrafts. It is a brand of Wenzhou Longfeng Chengxiang Gold and Silver Jewelry Co., Ltd. The Dragon Phoenix Beauty series was launched in 2007 and is a second-tier domestic brand. Mainly distributed in various cities, counties and districts in Wenzhou, Jinhua, Yiwu, Shaoxing, Lishui, etc., with 67 chain stores.