In early 2006, Song Feifan, a young man from Shandong who came to Beijing to work, closed his specialty hotpot restaurant. In the previous 9 years, because he only had a junior high school education, Song Feifan changed jobs frequently. In addition to working in some small restaurants, he also worked as a vendor, selling goldfish, fruits, mutton skewers, etc., earning enough money to cover basic needs. There was no guarantee, which made Song Feifan very confused and distressed.

One day, when Song Feifan was wandering aimlessly on the streets of Beijing, he saw a little girl selling flowers on the street, but the business was very deserted, and few of the couples who came and went bought the flowers in her hands. . Looking at the same helpless little girl, Song Feifan sighed. But at this moment, a strange thought suddenly flashed through Song Feifan's mind. This idea excited him so much that he hurriedly got up and ran back to his residence.

In the next few days, in several small tailor shops in Beijing, the tailors met a special customer because the clothes this customer asked them to make were a bit confusing. This customer was none other than Song Feifei. He asked the tailor to help him make a piece of clothing with great contrast in color, large style, and an exaggerated look. This strange request surprised the tailors because no one had ever ordered such clothes.

After visiting seven or eight tailor shops in a row, Song Feifan still could not find a tailor who could help him make clothes. In desperation, he had to buy back the red and green fabrics and prepare to make them himself.

With vague feelings and clumsy hands, after a few days, Song Feifan finally made a piece of clothing that made him feel quite satisfied. After putting on the ready-made clothes, Song Feifan stood in front of the mirror. At this time, he looked very uncoordinated in the mirror. This effect made Song Feifan laugh "hehe".

Not only that, Song Feifei even went so far as to make his face "ugly": He painted his lips into an exaggerated red smile, added a red nose cap to his nose, and added a red nose cap to his head. A strange hat. After all the equipment was completed, a vivid clown appeared in front of the mirror. Seeing his exaggerated appearance, Song Feifan was extremely satisfied.

It turns out that when he saw a little girl selling flowers on the street that day, Song Feifan suddenly thought of the clown in the circus, so he combined the two and thought: If a clown ran to the street selling flowers, what would happen? How is it?

After preparing the equipment and purchasing some flowers, Song Feifan decided to take to the streets to start his career as a "clown selling flowers". But when he actually stepped out of the house and walked outside, he felt a little timid, because not only did his friends object to him selling flowers like this, but he also lacked confidence himself. Looking at the outfit that he had worked so hard to prepare, Song Feifan finally had a sudden change of heart after a fierce ideological struggle for more than a week. He walked out of the house one night and went to the streets of Beijing.

Wearing strange clothes and holding flowers in his hands, he walked on the road, clearly feeling that his legs were shaking, and his eyes did not dare to look at the people around him. Just when he was frightened, he heard a voice: "Hey, clown, come here, send a bouquet of roses to my girlfriend, and say some nice blessings." Song Feifan looked up and saw that it was not far away. A gentleman called him, and he ran over quickly, took out a bouquet of roses and sent them to the girl next to him, and said some words to wish her happiness and happiness. The girl was so happy that she giggled and praised the clown for being cute.

Watching the couple, Song Feifan suddenly realized: It turns out that other people still like clowns like this and have no feelings of rejection towards clowns. My value does exist! Song Feifan finally raised his head high and started shouting: "I'm selling flowers, the clown is giving you flowers!"

After this night, Song Feifan made several dollars. One hundred dollars, he was so excited that he couldn't sleep. After that, he started selling flowers during the day. In order to make himself more attractive, he deliberately learned some antics of a circus clown, learned to sing some weird songs, and even learned magic tricks so that he could perform on the streets at any time. This way of selling flowers also attracted ridicule from some people, and some people even regarded Song Feifan as a lunatic. However, whenever he saw most people giving him a friendly smile or applauding him, he would not I won't mind the cynicism anymore.

On Mother's Day in 2006, the Clown Flower Shop officially opened in a small house of less than 4 square meters on Gulou Street. Because the house is too small, there is almost no room to stand when guests come. Fortunately, the weather was not cold in May, so he stood outside in a clown costume and discussed business with his customers. At that time, Song Feifan confidently announced to his first batch of customers: "This is the smallest flower shop in Beijing. I will definitely open the largest flower shop in Beijing in the future."

This kind of Confidence not only comes from Song's extraordinary nature, but also from the endless joy he feels from his work. Many people are first surprised and then happy when they receive the flowers sent by the clown. When it was the birthday of the recipient of flowers, Song Feifan walked in singing a happy birthday song and performed a few little magic tricks, attracting everyone in the room to put down what they were doing and come to watch. Some men asked him to help plan a proposal. He put a large bouquet of roses with his girlfriend's name and the words "I love you" on a lawn, covered it with a cloth, and then worked with the man to "cheat" the woman. There, the covering cloth was gently lifted, and this good thing was accomplished.

Bravely dressing up as a funny clown to sell flowers, this idea was a good start for clown flowers, but if he wants to make this small business successful and big, Song Feifei needs to do more thing. When he first opened the store, apart from hiring a flower arranger to assist with the stocking, Song Feifan had to do all the work himself. He has to get up at 5 o'clock in the morning, put on makeup before dawn, and then go to stock and tally goods. When there is an order, he rides to deliver flowers; when there is no order, he sits at the door and poses to attract passers-by; when he has time, he goes out and hands out business cards so that more people know about his shop. He was busy like this every day until eleven or twelve o'clock in the evening before he could close his eyes and rest.

The first thing that repays Song Feifan’s efforts is the change in store area: after upgrading to a house of more than ten square meters, the current Gulou store has moved again, and the house of more than twenty square meters can accommodate enough. Lots of flowers, shop assistants, customers, and a TV playing a loop about clown flowers.

Song Feifan’s special flower shop is different from ordinary flower shops. When Song Feifan’s employees come to deliver flowers, they not only have to dress up as clowns, but also perform some magic or acrobatics. This is what made him famous in the first place. Highlights. But now, if every employee wants to learn his tricks, he must go through at least a month of training. He teaches all the courses himself. Except for ball tossing, he hired a master to be the coach. "People throw 5 balls at a time, and I can only throw 3."

The performance is free. But employee training costs are a potential problem. Song Feifan has calculated this: these hidden costs account for about 10% to 20% of the flower shop business. However, compared with other flower shops, the prices at Clown Flower Shop are not high and can only be said to be at the upper-middle level. "Roses of similar quality cost eight or nine yuan each in the most expensive store, and the cheapest ones cost two or three yuan. I sell them for five yuan."

More profits can only depend on the order volume. increase.

Song Feifan’s account shows that during the busiest holiday season, each store receives six to seven hundred orders a day. In fact, there are still many orders, but there are really not enough manpower, so we have to give up if we can't take them. This also made him understand a little: under the current scale, there is always an invisible "ceiling" that is difficult to break through in terms of the profits he can earn. And this is one of the reasons why he decided to start chain franchises as soon as possible.

What if the price is increased? Song Feifan hurriedly replied: "That's not possible. I have no plans to raise prices for the time being." His reasons also sounded very commercial, "Our service needs to be further improved. Only after we become a truly first-class brand, I think we can It is possible to raise prices appropriately." It is hard to imagine that the person who said this was just a junior high school graduate from Shandong who "drifted to the north" three years ago.

The clown stood on the podium of universities

In 2008, Song Feifan stood on the podium of the University of Science and Technology Beijing as a successful person in creating wealth. The person who invited him to give a speech was the teacher who changed the name of his company. The people listening to his speech were all students majoring in economics. The theme of his speech was to tell these graduating college students, "How should I find a way out after graduation."

In fact, this is a gift The flower clown is very popular in colleges and universities. When he became popular three years ago, a group of college students followed him and did not hesitate to put down their airs and play clowns with him. Today, among his employees, five or six are college graduates with diplomas. Asked what he had said to college students, he summed it up like an endorsement: "There are many, many people in the world with many good ideas, but they have not gone If you just have an idea but don't take this step, it will definitely not work. I just want to tell these students that success belongs to the brave if they have the spirit of not being afraid of sacrifice." What should you do if you encounter risks? He asked lightly: "There will definitely be risks. How can you do business without risks? What if you encounter them?"

Use an alternative clown to attract attention, and then use happy performances to win people's love. Song Feifan gained wealth through innovation. Although his current business is not very big, as some people say, a person's environment is not important. The key is whether he has the courage to change his destiny. , with this kind of courage, even paper wings can fly into the sky.

Similar to Feng Yuanzheng

When Song Feifan was invited to do a program on a TV station, he was often mistaken for Feng Yuanzheng and kept being called "Teacher Feng, Teacher Feng"