Network cleanup operation. According to news from Xiaohongshu, Xiaohongshu has launched a new round of "false marketing" governance. Compared with the first batch of banned brands, the scope of Xiaohongshu's second batch of governance has been extended to offline commercial entities, from consumer goods brands to offline Under the medical beauty institutions and medical beauty supplies brands, Zhenyansong belongs to the medical beauty institutions and is on the list of banned brands. Xiaohongshu is a lifestyle platform and consumption decision-making portal. Users and celebrities can share product reviews and tourist destination scenery through short videos, pictures and texts.