Some people say that our current economy is a fan economy, while others say that our current economy is an attention economy. In the final analysis, it is because whoever takes the initiative and gets attention can make profits in this industry.

The brands we know are built through the interaction between celebrities and fans, and by inviting some big-name celebrities to promote and build momentum. It seems that this method is not very outdated now.

But when we mention international brands such as Chanel, Dior, Estee Lauder, etc., we find that the titles of cooperation between celebrities and brands have different meanings. One time they are brand spokespersons, and another time they are brand ambassadors. What is the difference here~< /p>