According to the report, Seoul Communications Company said that it is advancing the implementation of the "Metro Advertising Reform Plan". The focus of this plan is to completely ban plastic advertisements and reduce subway advertisements by 15%. At present, too many subway advertisements in South Korea lead to "advertising pollution", and some plastic advertisements contain negative thoughts of appearance first and discrimination against women.
It is reported that since 20 15, the gender conflict in South Korea has become prominent, and the number of letters and visits has also increased dramatically. In 20 16, 9 1% of the letters and visits about advertisements from Seoul Metro Line1to Line 4 were about plastic surgery or advertisements about women. After adopting the new "total advertising system", the number of advertisements will be reduced to 2022.
It is reported that the advertising mode of South Korean subway will be changed to focus on culture, art and public service advertisements, and the innovation of subway advertisements will be promoted by cutting commercial advertisements, banning plastic advertisements and strengthening the examination of advertising patterns.