1, accurately locate the demanding consumers. Most consumers of medical beauty are women. Therefore, it can be promoted for female users aged 18 -45.

2. Be prepared for risk control. Minimally invasive surgery, no matter how small, belongs to surgery, and there will be uncontrollable risks in the operation. Therefore, advertisements can clearly tell users which types of surgery are unacceptable, such as hypertension, heart disease, diabetes and other systemic basic diseases. At the same time, inform consumers how to choose plastic surgery institutions, plastic surgeons' skills and experience level of quality control appraisal and other related knowledge points to improve users' adhesion to website access.

3. Contrast visual effects. The success of minimally invasive surgery can be seen by the naked eye, which can compare the photos before and after the operation, increase the credibility and stimulate the desire of consumers.

4, when advertising, but also according to the user's active time. The age suitable for consumers is between 18-45 years old. This kind of users belong to students and on-the-job personnel, and they have certain rules about the time of browsing advertisements. Therefore, the promotion advertisement can be between 12- 14 and 18-24, which can not only improve the click-through rate, but also improve the conversion rate.

Medical beauty technology specialty is a new medical technology specialty guided by the theory of human body beauty, which uses surgical and non-surgical medical means to directly maintain, repair and reshape human body beauty and enhance human vitality.