Packaging designers

Nowadays, there are not a few people who call themselves "designers", but how many people can really be called "teachers"? In my eyes, yes! But there are very few, and most of these few are packaged.

Now is an era of commercialization and an era of commercial packaging!

I used to do calligraphy, of course it was only an amateur, but I have come into contact with many so-called famous calligraphers and painters, so let’s first take a look at how they use commercial packaging to package themselves.

There is a popular saying in the calligraphy and painting circles that "money begets fame, and fame begets money." A rational calligrapher and painter will start selling his works when he has reached a certain level (this level is enough for a layman to look like that), and then use the money earned to open exhibitions and organize activities. When he has enough With the money, he even bought an official position, and transformed into a director, secretary-general, president and other titles of the local calligraphy and painting association, and he had a market in the local area. The value of the same work increased from 100 yuan to 10,000 yuan after becoming an official, so many calligraphers and painters built a villa within a week.

I am not making irresponsible remarks on this kind of behavior in the calligraphy and painting circles, but their model has been applied to various industries related to art. I dare not say that their approach is a stain on art. It can be said that they have adapted to this fast business era. This society needs such talents.

Using the same principle, I will apply this method to our design. This method is applicable to any design industry. Then I venture to propose my packaging theory.

1. Packaging methods are roughly divided into three types:

1. Company packaging:

Features: slow speed, low influence; but low cost.

Specific operation method: Use penetration type. Start within the company and establish an image. Then promote it to the surrounding areas and their customers. In this way, we can advance step by step, the company will grow bigger, and the designer’s reputation will also grow. Designers need to grow and develop with the company. If you are a big company, you just need to spend some money on advertising.

Be sure to remember: The company needs to set up a certain talent system. If the bird is big, it can fly!

2. Social packaging

Features: fast speed, great influence, large relationship cost (money is indispensable)

Specific operation method: social packaging needs Build good relationships with industry associations. Through certain relationships and some so-called titles, he can become the focus of society in any corner of society.

3. Combination of the two

We won’t talk about this anymore. We will add it after our company’s pilot is successful!

2. Inner packaging method

The above is about outer packaging, but inner packaging is also needed: I am not very good at this inner packaging, so just tell me!

With outer packaging, the design level should still be as good as half a gold to keep up. What I mean is not too bad, you must understand the most basic things.

What I am talking about is to turn your design into a style, or it may be a shameful style, a simple style, in short, a style that others do not have

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