Development History

On January 1, 1994, Zhejiang TV Station’s first set of programs began to be transmitted by satellite, with the call sign "Zhejiang Satellite TV", effectively covering the country and more than 40 surrounding countries and regions. The region has a population of 2 billion and is broadcast by more than 95% of cable stations across the country. It has a relatively fixed audience of 150 million, of which about 100 million are urban viewers. In the early days, most of Zhejiang Satellite TV's programs focused on promoting Jiangnan culture and analyzing Jiangnan's economic development model, and were especially famous for news programs. "News Supermarket" had a certain influence across the country.

In 1999, Zhejiang Satellite TV rebuilt the entire news production and broadcasting system, positioning the news system on digital and networked news production and broadcasting that combined tape and tape, and proposed centralized management of news resources and future-oriented Various ways of broadcasting news.

In 2000, Zhejiang Satellite TV launched the cultural interview program "Yani Interview".

In 2003, Zhejiang Satellite TV began to implement channel operation. Through the establishment of a marketing center to integrate channel operations, a large-scale event group is established to plan major events.

In 2004, Zhejiang Satellite TV determined the theme positioning of "Entertainment Wealth" and launched two columns: "Entertainment Wealth" and "World Zhejiang Businessmen".

In 2005, Zhejiang Satellite TV implemented the "Seven Swords from Jiangnan" plan-introducing seven TV producers and hosts, setting up seven TV production teams, and creating seven evening Programs or activities, purchase and broadcast 6 "4+1" model exclusive dramas.

In 2006, Zhejiang Satellite TV, in addition to leveraging its advantages in producing news programs to continue to expand and strengthen news programs, also launched its own entertainment flagship programs, such as the talk show "Too Coke" and "Dating on Location" Entertainment programs are beginning to take shape, such as the program "Boys and Girls" and the variety show and competition program "Qikai Sheng Sheng".

In 2007, Zhejiang Satellite TV injected modern humanistic concepts into its programs, highlighted humanistic and wealth values, and focused on "entertainment·humanities". In the same year, the singing variety show "I Love to Remember Lyrics" was launched and the "Maiba City Showdown" event was launched. In the same year, original columns such as "Citizen Action" and "College Student Music Festival" were launched.

In 2008, Zhejiang Satellite TV created "I Love to Remember Lyrics", its derivative program "Love to Sing to Win", and the interactive music program "I Am the Grand Judge" to form the "Three Musketeers of Variety Shows". On August 25, the channel was revised to establish the "China Blue" brand positioning. China Blue

In January 2009, Zhejiang Satellite TV launched the entertainment program "I am the Grand Judge". On August 28, the Taiwanese song "The Sea and the Sky Are Blue All the Way" was released. On September 28, the channel realized simultaneous broadcast of high and standard definition.

In March 2010, Zhejiang Satellite TV launched the large-scale humanistic documentary "West Lake". In July, the music talent show "Extraordinary" was launched.

In April 2011, Zhejiang Satellite TV launched the variety show "China Dream Show" for civilians to realize their dreams. In March, the large-scale news campaign "Going to the Blue Ocean" was launched.

In 2012, Zhejiang Satellite TV launched the "First Dream Channel" concept. In July, the inspirational music review program "The Voice of China" was launched. On September 1, a Taiwan celebration party was held, and the Taiwanese song "Dream Sky Is Extraordinarily Blue" was released.

In January 2014, Zhejiang Satellite TV held the "First China Blue TV Program Original Model Competition". In April, the parent-child reality show "Daddy is Back" and the dance program "China's Good Dance" were launched. In July, the food reality show "Twelve Flavors" was launched. In August, advertising revenue soared from 600 million to 4.8 billion, an increase of 7.5 times, and the national ranking ranked among the top three from ninth. In October, the outdoor competitive reality show "Running Brothers" was launched (renamed "Running Brothers" in 2017).

In August 2015, the seventh anniversary of "China Blue", advertising revenue exceeded 8.5 billion. In November, the original development program "Burning Boy" was launched. In December, the large-scale humanistic documentary "Southern Song Dynasty" was released.

In January 2016, the suspenseful outdoor reality show "24 Hours" and the indoor competitive reality show "Ace vs. Ace" were launched. In March, the large-scale humanistic documentary "Art: 30 Degrees North" was launched. In April, the inspirational competitive sports reality show "Come on Champion" was launched. On August 2, it was broadcast in Macau through Macau Cable TV Channel 159. In November, the inspirational music competition reality show "The Voice of Dreams" was launched.

In April 2017, the youth inspirational growth show "High Energy Youth League" was launched. In July, the live star improv comedy program "Happy Drama Club" was launched. In October, the acting competition inspirational variety show "The Birth of an Actor" was launched (renamed "I Am an Actor" in 2018).

On February 14, 2018, Zhejiang Satellite TV restarted the Spring Festival Gala after 11 years, launching "2018 China Blue Burning Love New Year's Eve", and "Zhejiang Satellite TV New Year's Eve Concert" and "Zhejiang Satellite TV Mid-Year Ceremony" ", "Zhejiang Satellite TV Spring Ceremony", "Zhejiang Satellite TV Autumn Ceremony", "Weibo Night", "Bazaar Star Charity Night", "Zhejiang Satellite TV Double Eleven Carnival Night", etc. together form the China Blue party content matrix.

On September 12, the standard definition version of the channel was broadcast at 16:9, and the station logo and rebroadcast of CCTV News Network were still 4:3. The meaning of the TV culture logo

The name of Zhejiang Province comes from "Zhejiang", also known as "Qiantang River". The white curve in the middle of the logo represents the Qiantang River, the mother river of Zhejiang; it also looks like the Chinese Pinyin letters. Z". Jiangnan has a lot of water and rain, so the station logo uses blue as the background color to represent the lingering Jiangnan, which has bright regional characteristics. The entire Taiwan logo has a shape similar to "Zhejiang Province". Channel slogan

"Zhejiang Satellite TV, China Blue"

On August 25, 2008, Zhejiang Satellite TV launched the "China Blue" brand positioning with the color of the station logo as the theme. Blue has no boundaries, and the realm comes from far away! "Spring comes, the river is as green as blue"! It uses abstract colors as the theme to differentiate it from other satellite TVs. The channel has distinctive features. The blue color exuded artistic and humanistic atmosphere is the true quality of Jiangnan culture. , adding a humanistic touch to Zhejiang Satellite TV. Channel anthem Song title Singer "The sea is vast and the sky is blue all the way" Andy Lau "The dream sky is exceptionally blue" Eason Chan Mascot

The mascot of Zhejiang Satellite TV is a cute blue whale named Blue Star. Zhejiang Satellite TV's mascot - Blue Star

"Blue Star" was formerly a singing pitch system used for online interactive music communities, and later became the scoring software for many variety shows of Zhejiang Satellite TV. After the "China Blue" brand of Zhejiang Satellite TV was launched, Superstar Blue transformed into the mascot - the cute blue whale and became the star of Zhejiang Satellite TV. On August 28, 2009, at the China Blue first anniversary celebration party of Zhejiang Satellite TV's "Star China Blue", Andy Lau grandly announced the birth of "Blue Superstar", and Fan Bingbing personally witnessed the dream debut of "Blue Superstar". Arrangement Plan Time Arrangement

Starting from the prime time on the evening of May 15, 2008, Zhejiang Satellite TV urgently canceled the evening dramas and broadcast live special reports of the CCTV Comprehensive Channel. On May 16, Zhejiang Satellite TV canceled all TV dramas and direct sales advertisements between 7:00 and 24:00, and broadcast live special reports on the CCTV comprehensive channel. At the same time, special news produced by Zhejiang Satellite TV is broadcast live every two hours.

In 2009, Zhejiang Satellite TV focused on news and created a "3+1" news program: one hour of "News Breakfast" + "Today's Securities Morning Edition" in the morning; two and a half hours of evening news There are three news programs: "Today's Securities" + "Looking for the King" + "Zhejiang News Network" + CCTV's "News Network" and the news magazine program "Good Night! China".

In 2012, Zhejiang Satellite TV refined its variety show columns, accelerated its news and culture columns to prime time, and launched the "Dream Trilogy" of self-produced dramas. In terms of cultural programs, Zhejiang Satellite TV broadcasts the revised "Defense of Marriage" at 21:21 from Monday to Tuesday. The program "Perfect New Life" is broadcast from Wednesday to Thursday at 21:21. At 21:21 on Sunday, Zhejiang Satellite TV plans to launch a cultural program "Humanities Deep Breath", which will mainly broadcast documentaries.

On June 7 and 8, 2015, Zhejiang Satellite TV adjusted its daytime schedule and broadcast the ninth season of "China Dream Show" from noon to afternoon. The "Dream Show" will continue to be broadcast during the time slot. During prime time Fridays in the second, third and fourth quarters, Zhejiang Satellite TV will broadcast "Running Brothers Season 2", "Running Brothers Season 3" and "The Voice of China Season 4".

In 2016, Zhejiang Satellite TV adopted "overlay arrangement" and launched two original variety shows on Friday prime time in the first quarter, the indoor competitive variety show "Ace vs. Ace" and the first series of suspenseful outdoor variety show "Second Edition". "Fourteen Hours" will be scheduled for 20:20 and 22:00 on January 22 respectively. Image packaging

Zhejiang Satellite TV's "Water" series of promotional videos highlight and strengthen the regional cultural characteristics of the water town in the south of Zhejiang Province, and interpret Zhejiang Satellite TV's "elegant culture" program positioning and graceful channel style. The "Water" series of promotional videos have been improved and perfected year by year, and have become the brand of Zhejiang Satellite TV channel packaging, recognized and accepted by the audience.

In February 2018, Zhejiang Satellite TV’s channel visual packaging with the theme of “Dreams Blooming” was launched. The special design of the colorful dust blooming under the blue sky in the packaging means that everyone's brilliant dreams bloom dazzlingly under the blue sky, reflecting the packaging concept of "the sky of dreams is exceptionally blue". At the same time, the packaging continues China Blue’s consistent red and blue color scheme and colorful square particles, which not only makes China Blue recognizable, but also becomes more emotional and dynamic. The folded corner design is also highly consistent with the Chinese blue main LOGO, forming a whole.