The courses mainly include the following sources:
The first category: basic theory courses
? Aesthetic theory
? China's philosophy
? Western philosophy
the second category: professional compulsory course section
? China's aesthetics
? Western aesthetics
? Introduction to cultural and creative industries
Category III: Elective courses
? Comparison between Chinese and western aesthetics and culture
? Cultural industry strategy and business model
? Religious culture
? Sinology and China culture
The fourth category: lecture section of applied learning
? Operation and management of cultural and creative industries
? Press and publication management and development
? Art appreciation
? Advertising planning and marketing
? Buddhism and religion
? Design creativity and printing
? Architectural art
? Exhibition design and exhibition operation
? Film and television creativity and industrial management
? Gallery management and art broker
? Network, electronic development and strategy
The fifth category: classic case plate
? Classic cases of cultural creativity at home and abroad
Is the major of cultural creativity industry in Leeds University good
Some master's courses are specialized. With the development and changes of industry and commerce, some new courses have also emerged rapidly according to the needs of innovative enterprises.
University College for the Creative Arts
A master's degree in business administration in creative industry management is offered in Rochester campus, requiring applicants to have a bachelor's degree in arts, humanities and social studies, or two or three years' practical work experience in creative industries.
In British universities, this MBA course is relatively new, mainly to train professional managers for creative industries. The content of learning includes business skills, innovation strategies, product design and improving the quality of innovative services. Students will master the necessary knowledge through practice, exercise their innovation and management abilities, and conduct market research, risk management, brand design and business activities in a real business environment.
Kingston University
The postgraduate courses in creative industries are divided into five directions, with 2 different majors. The five main directions are divided into built environment, design instries, heritage and visual arts, Media and performing arts.
You can choose your major according to your future career development tendency. The university has close contact with relevant units in the fields of art, commerce and industry, and its teaching and research level are well evaluated. Students have many opportunities to attend lectures by experts in the industry and master various knowledge and skills during their study.
Coventry University
has specially set up a master's course in creative enterprises for engineers, which mainly cultivates students' knowledge and skills in business management needed for establishing large, medium and small enterprises, and introduces students to the whole process from developing and designing new products to making and operating finished products, as well as the tools and technologies needed for developing new products. Students should learn how to develop markets, business strategies and economic policies. Courses include project management, product development procedures, financial decision-making and risk analysis, supply chain and human resource management. Creative culture industry management
Creative culture industry management is a popular course in Britain, which is in the international leading position in this field and is considered as the birthplace of creative culture industry. The major of cultural and creative industry management covers a wide range, and there are also courses in pure music, drama and design.
Gold * * * ITHS (University of London)
offers a wealth of master's programs in culture and art, and provides students with short-term internship opportunities in broadcasting, fashion, music, new technology and other fields.
The course Ma in Creative and Cultural Entrepreneurship at Golden Smith College, University of London is newly established this year. It integrates cultural and artistic innovation and the creation of new enterprises, and encourages students to improve their innovative skills through academic research, practice and policy analysis. Students can choose art forms in different fields, such as drama performance, design, music and media communication.
university of the arts london
is a combination of six famous schools of art, design and communication, each with its own unique academic strength and style.
The courses in university of the arts london are very rich. Students can choose art and design courses according to their own preferences. In the course of study, if students' interests and potentials change, they can also change their majors. In addition, the university has a strong faculty, which can provide students with creative guidance, and the university has good contacts with many art enterprises, which will provide students with practical opportunities.
professional introduction of Zhejiang Wanli University School of Culture and Communication
This major cultivates compound and applied senior talents with strong professional practical skills, the ability of social activities and investigation and research, adapting to the requirements of market economy, and being able to engage in editing, public relations, planning, advertising, network communication, media management and distribution.
Professional characteristics and advantages:
Emphasis is placed on integration with market, local economy and social and cultural construction and development. Strengthen the cooperation between universities and the media to cultivate talents, close the connection between students' internship and employment, and create an open talent training environment. First, the theoretical teaching system and practical skills training system in journalism major class, extracurricular professional quality development training and social and technical practice training system in off-campus practice base are constructed. The second is to expand the professional practice space inside and outside the school and establish a network of teaching bases all over the province. It has a modern media experimental center, which consists of a print media laboratory, a radio and television laboratory and a network communication laboratory. Undertaking and establishing campus media such as Zhejiang Wanli College Newspaper, Campus Experimental TV Station, News Practice Newspaper, Wan Li News Agency and Loudspeaker Radio Station, we have established teaching bases in cooperation with 45 newspapers, radio, television, internet, corporate newspapers and other media units inside and outside the province.
Professional module:
Media management module: a compound talent who systematically grasps the knowledge and skills of media management, is familiar with both news business and management, and trains qualified undergraduate graduates engaged in news work and media management for the news media industry.
network communication module: systematically master the basic theory, knowledge and skills of network communication major, be familiar with the basic ethics and laws and regulations of network communication, have a broad understanding of the development of science and technology at home and abroad in this major, and be able to collect, edit and disseminate network information in * * * departments, news and publishing institutions, schools, large enterprises and institutions, digital media institutions and network companies.
Employment prospects:
It is undoubtedly an important way to achieve the "uncrowned king" by receiving systematic higher education in journalism. Cultural industry with media industry as the main body is an important economic growth point and sunrise industry of the national economy. Graduates of this major mainly go to: 1. Journalists, editors or propagandists in news, publishing and propaganda departments and institutions; 2. Editors, journalists or directors of networks, program production companies, corporate newspapers and other units; 3 civil servants and other social management and industrial work.
Main professional courses:
News interview and writing, newspaper editing, TV news gathering, radio news gathering, news photography, media operation and management, network program planning and production, web page design and production. This major trains high-quality applied talents who have a deep knowledge of Chinese language and literature, strong aesthetic ability, analytical ability, language expression ability and interpersonal skills, and can engage in relevant management work in scientific research institutes, primary and secondary schools, institutions, enterprises and institutions, tourism and cultural industries.
Professional features and advantages:
Feature 1: "Doing a lot". On the basis of Chinese language and literature courses, three modules are added, which makes students not only have profound cultural background, but also have strong ability to get started. The main courses and modular courses promote each other.
feature 2: cooperative discussion teaching. Adopting foreign advanced teaching concepts, changing traditional teaching methods, while consolidating students' professional knowledge, focusing on cultivating students' aesthetic ability, analytical ability, expression ability and interpersonal communication ability.
feature 3: keep "zero distance" with society. Through the off-campus practice base, let students participate in social practice, keep the information flow with the society, and increase their talents; Through the laboratory and practical teaching platform, students can improve their abilities in all aspects.
professional module:
foreign secretary module: cultivate students' professionalism, good professionalism and professional image, solid writing skills and good organization and coordination skills, and be competent for secretarial work in * * * organs, enterprises and institutions and street communities.
humanistic tourism module: train students to have good humanistic quality, be familiar with all aspects of the regulations of the tourism industry, be good at exploring the humanistic elements of tourism resources, and be competent for the administrative management and design planning of various departments in the tourism industry.
cultural creativity module: to cultivate students with profound cultural heritage, develop a good sense of innovation and creative thinking habits, understand the operating rules of the cultural market, and be able to creatively plan various types of cultural activities.
Employment prospect:
The major of Chinese language and literature in our school aims at the demand of talent market, which not only retains the advantages of traditional major, but also endows it with the characteristics of the times. As far as graduates are concerned, students have a wide range of employment, ranging from scientific research institutes, primary and secondary schools, institutions, street communities, news media and other institutions to large and medium-sized enterprises, tourism, cultural and creative companies and other enterprises. According to the survey, with the vigorous development of enterprises in Zhejiang Province, the province has vigorously developed the tourism industry, and the State Council has proposed to revitalize the cultural industry. The demand for cultural talents is strong, and the employment prospects of this major are broad.
Main professional courses:
China ancient literature, China modern and contemporary literature, modern Chinese, literature introduction, foreign literature, foreign secretary theory and practice, document writing and processing, tourism practice, tourism introduction, and cultural creativity. This major cultivates undergraduate advertising professionals with solid advertising theory and skills, broad cultural and scientific knowledge, strong adaptability and entrepreneurial ability, who can engage in advertising management, brand management, advertising planning, creativity and design in advertising companies, news media, books and periodicals publishing and advertising departments, consulting companies and other enterprises and institutions.
Professional characteristics and advantages:
"Promoting teaching by competition and promoting learning by competition", this major not only emphasizes a broad theoretical foundation, but also pays attention to strong practical ability. By using the good laboratory platform and excellent teachers' conditions for graphic design, creative planning and multimedia production, it highlights the ability of cultivating students' advertising design, production and creative planning, and cultivates compound advertising talents with high professional quality and comprehensive professional ability. A core value point and three module development directions are established: taking creativity as the core value point of the major, setting up three module directions of advertising design, advertising planning and multimedia advertising, grasping the excellent situation of the development of cultural and creative industries, strengthening the creative proportion of the basic theoretical system from the curriculum settings of "Creativity", "Creativity Economics" and "Creativity Training and Practice", and transforming "Small Advertisement" into "Small Advertisement".
professional module:
advertising creative planning module: after learning, students have strong creative ability; Ability to organize and execute the whole advertising case; Ability to host advertising planning, public relations planning and corporate image planning activities; Brand management, copywriting, market research and analysis, advertising marketing, advertising product agency consulting and other business capabilities.
advertising creative design module: after learning, students have the corresponding advertising creative ability, multi-style print advertising design and production, publishing and execution ability.
Multimedia advertising design and production module: After learning, students will have the corresponding advertising creative ability, and work in many fields such as online media, e-commerce, online advertising design and production, animation design and production.
Employment prospects:
At present and for some time to come, China's cultural and creative industries and advertising industry, especially in the central cities and the eastern coastal developed areas, will be in a period of rapid development, while other institutions, institutions and enterprises at all levels will also pay attention to advertising promotion due to diversified and export-oriented development needs. This means that the demand for professional advertising talents in China in the future is multi-level and large. This determines that the employment and entrepreneurship prospects of advertising professionals in Zhejiang Wanli University, who are strong in creative ability and practical ability, will be very broad and optimistic.
Main professional courses:
Advertising, creativity, advertising planning, advertising creativity, advertising psychology, computer graphic design, CI design, Chinese and foreign advertising history, multimedia advertising design and production, etc. This major trains applied editing and publishing talents who have good humanistic quality and solid basic theoretical knowledge of editing and publishing, can master the communication skills of paper publications and electronic media skillfully, and focus on the planning, editing, production, printing and distribution of magazines, books and websites.
professional characteristics and advantages.
Pay equal attention to journals, be process-oriented, and combine learning with doing. This major focuses on cultivating magazine and network talents, and competes with traditional editing and publishing majors inside and outside the province. The curriculum is oriented to the publishing process. For example, the curriculum group of magazine publishing includes introduction to magazine science, magazine management, illustration photography, magazine layout design, magazine picture editing, electronic magazine design and production, etc. In professional practice, "combination of learning and doing" is used to realize the seamless connection between production and learning. This major especially emphasizes the combination of theoretical study and practical practice, and students' theoretical study and practical practice are carried out simultaneously. By establishing a series of practical platforms, students can practice the content of "learning" in "doing" and improve the theoretical height of "doing" in "learning". This major has the only digital editing and publishing laboratory in the province and the Adobe Digital Art Software Testing Center.
Employment prospects:
After graduation, students can engage in publishing and distributing magazines and books, and planning, collecting and
printing information of new media, networks and e-commerce enterprises.