Article 520 Activity Plan 1 I. Purpose of the activity
1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;
2. Increase the number of visits to Taobao stores to attract new customers;
3. Build the credibility of Taobao stores and enhance customer loyalty;
Second, the activity time
20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)
Third, the theme of the event
I love your heart and enjoy the sweetness.
Fourth, the active object.
For female customers aged 20 to 30, and male users who want to express their feelings.
Verb (abbreviation of verb) activity content
I love your heart and enjoy the sweet special exchange activities.
Buy a reality show, share the beauty and win a gift!
1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.
(Everyone has a prize)
2. Lucky Advent Award (monthly 1)
3. Loyal customer award (end of year 1)
Popularization of intransitive verbs
1, key time for publicity: 2 days before the event; 0 days after 65438+520;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.
Seven, Taobao Tmall 520 pre-promotion work
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.
3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.
The second chapter of the activity plan of 520 takes "Beautiful Valentine's Day" as the theme. In order to celebrate the arrival of Valentine's Day, our store launched the "Beautiful Valentine's Day" activity.
First, discount promotion
520, all items and products in our store are 15% off, just for one day, bring your friends and enjoy a good time together!
Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is the easiest and fastest for consumers to accept discounts as the main activity of 520 beauty salon.
Second, card promotion.
"You are the most beautiful in my heart!" Valentine's Day theme in beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a 1 Valentine's Day card worth 999 yuan in beauty salons.
Card-type promotion method has been tried and tested in beauty salons. Launching this kind of promotion activity on Valentine's Day not only fits the theme, drives men to pay attention to women's beauty, but also reflects the beauty salons' care for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.
Third, consumption delivery.
Spend Valentine's Day with you in XXX beauty salon! In terms of theme, it is stipulated that you can get a sweet chocolate when you spend all the money in 50 yuan on the day of 520!
This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, customers who register at the store for free on the day of 520 can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).
Four. 520 theme competition
With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated that as long as couples sign up for the kissing contest held by XX Beauty Salon for free on Valentine's Day, the couples who kiss the longest will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)
This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers on Valentine's Day.
Verb (abbreviation of verb) integral promotion
Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also buy high-end beauty products of 1. Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.
Beauty salons launched points promotion activities during Valentine's Day, which effectively increased the total consumption of customers. It is recommended to set the integral limit first. When customers reach one point, they can get XX gifts and stimulate their desire to spend again.
520 activity plan III. Activity theme
Your youth, my happiness.
Second, the purpose of the activity
1, add new customers through the beauty salon 520 Valentine's Day activities.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
28th month of 20xx-May of 20xx.
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.
2. Customers who spend money in beauty salons can enjoy a 28% discount.
3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.
4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.
5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.
6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.
Popularization of intransitive verbs
1. Promotion time: 20xx years1October 20th-10/October 5th.
2. Publicity methods:
First, put two beauty salons in front of Yi Labao.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C. you can put up big posters nearby to promote the activities of beauty salons.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.
Article 4 of the 520 program of activities I. Purpose of activities:
Enhance the popularity and brand image of catering hotels.
Second, the theme of the event:
Theme 1: "You are the most beautiful in my heart" is the theme.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up, one is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.
Theme 2: The theme of "Romantic Year"
Third, the activity strategy:
According to the background of holiday marketing, we will target the middle and high-end people aged 0-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Fourth, the activity time:
Xx，xx，xx-xx，xx，xx
Verb (short for verb) Location:
Tentative inside and outside the restaurant.
Sixth, activity orientation and tonality.
Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 0-40.
Tonality: Wide range of styles, cultures and fashions.
Seven. Activity form
If the consumption reaches XX, the coupons will be refunded → intuitive profit-making promotion has lengthened the sales cycle of this restaurant.
Valentine's Day Night Theme Activities → Set off the audience, create news topics and expand popularity.
Eight. Activity content
With the theme activities on the day of Tanabata as the main line, supplemented by the pre-coupon rebate promotion, a three-day theme marketing campaign of "It's better to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Year of Romantic Memories" were held on xx, 20xx.
0-40 years old single-"You are the most beautiful in my heart" large-scale single dating party;
All singles can attend the large-scale single dating party held by the catering hotel on xx, xx, XX, 20xx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
Couples and lovers aged 0-40 —— Crossing Lovers' Night. Romantic aftertaste year "couples theme party:
As long as you have a partner around you, you can attend the couple-themed party held by the restaurant on xx, xx, xx. All couples can get a 50% discount on food and beverage when spending in the restaurant on Valentine's Day. Customers who celebrate their wedding anniversary on XX, XX, XX can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic love story.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
① Design of Queqiao → Add the cultural atmosphere of the restaurant.
The creative design of the large-scale Queqiao gate at the entrance of the catering hotel, with the help of the cultural customs of the traditional Qixi Bridge Festival, adds the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.
(3), antique publicity column → point out the theme of the event.
Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
① The layout of China lanterns.
Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
X. valentine's day activities and procedures
(single area)
Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.
Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.
7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.
Perfect Meeting on Valentine's Day Night-The melodious music performance of xxxx minutes in the event set off the atmosphere of the whole event.
B, lovers' area
Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos taken with restaurant-specific information can be used as an effective carrier for word-of-mouth publicity among target consumers.
Looking for 5 pairs of perfect love-find 5 couples who are married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple gathering.
Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.
XI。 Activity planning:
Xx investment consulting co., ltd
Twelve. Location:
Xx Huang hotel
520 activity plan Article 5 Activity purpose:
First, strengthen the corporate culture atmosphere.
Second, understand the voice of beauticians.
Third, expand new customers.
Activity theme:
520, say hello to the beautician
Activity time:
20xx May 20th
Activity content:
On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.
Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).
Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )
Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)
Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )
520 Activity Plan Chapter VI I. Background Analysis
On May 20th, the abbreviation "520" was homophonic, meaning "I love you". As the first day of hype after the May Day promotion, we intend to use the concept of "520" to dig deep into the unshakable market potential of May Day activities and provide assistance for the sales terminals that are fighting in the fierce competition this year. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion. Determine the best 200 stores nationwide to carry out this activity. This activity is supplemented by sales promotion. Promote the brand image through the media and terminals, and make up for the damage caused by the price war of 5. 1 to the brand.
Second, the theme of the event
Which bed will you sleep in this year? Xx furniture famous products 20xx love theme promotion
Third, the theme hype.
Which bed will you sleep in this year?
In the first stage, 5. 10 threw questions online and offline, which triggered a hot topic of public opinion.
In the second stage, 5. 13-5. 16 hyped the problem and guided it to develop in a positive direction.
The third stage introduces xx from 5. 16 to 5.20, describing the function of xx bed and its benefits to sleep.
5.20 The fourth stage leads the discussion. Did you sleep in xx bed on May 20th this year?
Fourth, the activity time:
20xx.5. 17—5.20
Verb (abbreviation of verb) activity content
After taking photos at the event site, scan the QR code to participate in the ipadmini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipadmini 1, second prize: ipodnano5, and third prize: Polaroid camera 10. After buying xx products at will during the activity, you can participate in the Hummer wedding car lottery by filling in your personal information, wedding date and place.
1. Say your love and win an ipad gift.
2. Use the extended Hummer as a wedding car.
3. Buy furniture and send home appliances to the whole family for one stop.
Six, terminal activity execution node
Activity plan released by the market center:
Template of promotional materials released by the company.
All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.
Finalize the promotional materials for each region.
The store produces promotional materials and carries out peripheral publicity.
Implementation of activities
Activity evaluation submission
Matters (The company will conduct spot checks on the implementation of activities in exclusive stores on the 5th and 9th, and impose penalties on branches that fail to implement activities according to this activity node or improperly implement them).
Seven. Activity organization
represent
1, responsible for the decision of this activity.
2. Be responsible for the appointment and work distribution of the working group.
3, responsible for the coordination of the government
Public relations section
1, responsible for the examination and approval of activity procedures.
2. Responsible for the implementation and approval of venues.
3. Be responsible for approving floats, arches, floats and parades.
4. Be responsible for the follow-up of activities.
Guangxuan group
1. Arrange the advertising cycle according to the advertising schedule.
2. Make advertising materials according to the advertising design template.
3. Supervise the release and implementation of advertisements.
4, in the promotion personnel, waist drum team personnel organization arrangement
Product group
1, responsible for the implementation of promotional items.
2, responsible for the statistics of unsalable products, as the special sales.
sales team
Responsible for pricing active products.
Responsible for the publicity and implementation of the details of this activity.
Responsible for order statistics and tracking.
520 I. Activity Plan Article 7 Activity Time
May 20th (Monday X)-2 1 (Monday X).
Second, the theme of the event
Destined to buy xx520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.
On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1, television, radio, newspapers, publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).
2. SMS fee: X yuan
3. Other expenses: X yuan
520 activity plan Article 8 Activity purpose:
1, welcome online Valentine's Day peak season, brand promotion.
2. Increase sales to give customers confidence and create conditions for pressing goods in May.
3. Do a good job in customer relations.
Activity theme:
Welcome May Day, xx refrigerator big discount.
Activity time:
20xx year x month x day (the actual operation effect is good, extended to x month x day).
Preparatory work:
1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.
2. Make publicity in the xx market on xx day: put up posters to pack tricycles, and put up posters in front of the shopping mall on XX day.
3. Check the inventory and site materials on xx.
4. Refinement of unified rhetoric of activities: xx manufacturers do promotional activities in advance, sell at special prices and give exquisite gifts on May Day.
Field operation:
1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.
2.x prototype output.
Activity cost:
Packing tricycle (X vehicles) is RMB xx, transportation cost is RMB xx, temporary promotion is RMB xx/day × 2 = RMB XX, and * * * RMB XX (the venue has a shopping mall application).
Activity summary:
During the period of 1, xx units were sold, accounting for xx% of xx units sold in that month. The main competitors sold xx units in the month.
2. In view of the "May Day" peak season, the sales volume of "May Day" in seven days was xx units.
3. The customer took xx sets of goods that month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (xx, xx, etc. ) It began to be out of stock on May X, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )
4, let the refrigerator sales in xx market have a clearer theme: energy saving, let xx xx. (windfall)
5. Gained the trust of customers.
520 Program of Activities 9 I. Form and theme of activities:
The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities:
1, site layout:
Arrange the hotel food court before May 10 (arrange green plants between the dining table and the corridor, post the hotel POP flag, and make good lighting configuration);
2. Advertising:
Xx posters were made by the public relations marketing department x months ago and posted in xxx supermarket, xxx road, xxx square, xx road and xx road respectively.
3. Other matters of Valentine's Day activities:
A, eat from xx: xx.
The public relations marketing department should order xxx roses before the afternoon of X. ..
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu:
(xx yuan/per x people)
Luo Songtang or corn cream soup x portions,
Butter set meal x,
X portions of mandarin duck steak (steak with black pepper sauce/tomato sauce),
Fruit platter x,
X vegetable salad,
X red wine/coffee/black tea.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
520 Activity Plan 10 I. Activity Background
Valentine's Day is coming on May 20th. Every hotel is trying to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers.
Second, the theme of the event
Valentine's Day in xx Hotel (A God-given marriage, love decides lucky chance).
Third, the activity time
20xx May 20th.
Fourth, the venue
Main location: xx Western Restaurant (building X of the hotel).
Secondary location: guest room.
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Place a "Valentine's Day information card" on which couples can write their love vows;
3. The "Pink Couples Suite" was set up in the guest room, which was cleverly arranged and presented with roses, chocolates and champagne.
Sixth, create an atmosphere.
1, truss is set outside for advertising;
2. The electronic screen and LED screen in the lobby scroll the active content;
3. Put a small exhibition stand on the first floor and the sixth floor respectively;
4. There is a candlestick and a rose on every table in the restaurant on the sixth floor;
The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.
6. Put a bunch of flowers (lily, calla lily) at the bar;
7. Set an arch at the entrance of the western restaurant;
8. Decorate the scene with colored lights and pink balloon sand;
9. Take photos on the spot (polaroid xx yuan/piece);
10, put a champagne tower on the dining table;
1 1. Set the table and put a big cake on the table.
Seven, advertising methods
1, flyer: xxx copies (rooms, business outlets)
2, SMS release: xxx yuan (X million)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love lucky chance. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)
Eight. Activity arrangement
1. Marketing Department: launch the campaign advertisement x months ago.
2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before X month X. ..
3. The dining room should create a Valentine's Day atmosphere before X months.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.