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New oxygen responded to many celebrity lawsuits. What are the consequences of casually using photos of celebrities?
As one of the two giants of medical beauty platform, Xinyao has been sued by many stars, and will face joint lawsuits from Nicky Wu, kiku, Hua Chenyu, Yibo, Yang Yang, Grace Chow and other stars. According to the Eye of the Sky survey, we can detect that Xinyao will hold court sessions for 29 times. It is an infringement on the right of reputation and portrait to use the photos of stars casually in business. Moreover, as a platform famous for its medical beauty, the abuse of star photos is more of a deception to consumers.

Many consumers may be pursuing the same facial effects as stars. After seeing the star image of Xinyao, they mistakenly thought that the star endorsed this kind of products and bought this kind of medical beauty service. Later, when something went wrong, I found out that I was cheated, so I could only eat this dark loss. Stars have a strong appeal, but it doesn't mean that their images can be used by major businesses at will. Xinyang uses the image of many stars at will, which is to brainwash consumers and prove that their products are excellent enough.

A long time ago, the new oxygen APP was sued by many celebrity artists, but in the end, these stars all chose to drop the lawsuit, which did not cause an uproar on the Internet and did not prevent the new oxygen from continuing to use the photos of the stars.

According to the perfect idea of the company behind the new oxygen, their original intention of using the star image is to convey the hidden knowledge of medical beauty through the photos of the stars, so that people can treat medical beauty rationally and establish a correct consumption concept. From this point of view, if the original intention is really for the public, we should openly seek endorsement cooperation with stars, rather than operating secretly. This statement has never been truly open and transparent.

Facial plastic surgery is not a trivial matter. If the consequences of the accident are serious, Xinyao should seriously find a professional institution to provide better medical and aesthetic services for everyone in the future. They don't exaggerate their own strength, but use the star effect to add fuel to their momentum.