Operate with the traditional business thinking of medical beauty

Although light medical beauty belongs to the same medical beauty industry, their profit models and business logic are completely different. The traditional medical aesthetic approach is more like a leek-cutting carnival; while the light medical aesthetic track is more about cultivating one's own fields meticulously and waiting for the fruits of the harvest.

The operating characteristics of traditional medical aesthetics are "emphasis on marketing and light on operations". Since most of them are one-time consumption, the business focus is to continuously acquire new customers through various marketing methods. Light medical beauty institutions "focus on operations but not marketing". Because light medical beauty has the characteristics of high repurchase, the business focus is to continuously expand and stabilize its traffic pool through the internal operation system to achieve long-term profitability.

2. Only pursuing institutional revenue while ignoring value gains

The investment value of light medical beauty institutions is that it can not only make money, but also be valuable, but many beauty industry CEOs have ignored it at this point. Make money: After the light medical beauty institution has gone through the team running-in period and customer accumulation period, it will enter a stable period of operation. After deducting operating costs and compliance costs, it is the net profit of the institution.

3. Excessive focus on initial consultation volume, transaction rate and customer price

The business logic of Qingyi Medical Beauty is to continuously accumulate member customers. The definition of member customers: they have sustained consumption needs, stable consumption capabilities, mature consumption concepts, and good brand loyalty.