Lengsuanling toothpaste is a Chinese brand.
"Lengsuanling" is an oral care brand owned by Chongqing Dengkang Oral Care Products Co., Ltd., which was born in 1987. It is one of the earliest domestic toothpaste brands in China and is known as the fifth brand of Chongqing Light Industry. One of the golden flowers, Lengsuanling toothpaste has about 60% market share in the anti-sensitive toothpaste segment. It is the leader in China’s anti-sensitive toothpaste market. It has been accompanying Chinese people’s oral health for more than 30 years and won the title of China Famous Brand and China The well-known trademark title is an excellent representative of Chinese national brands.
"Lengsuanling" is a national oral care brand. It is famous for its multiple effects such as relieving tooth sensitivity and enhancing the tolerance of teeth to cold, hot, sour and sweet. "Cold, hot, sour and sweet, you can eat it whenever you want." Eat" - this classic advertising slogan easily understands and strengthens the functional appeal of Lengsuanling in the field of anti-tooth sensitivity.
The development history of Lengsuanling
The development history of Dengkang Dental can be traced back to the "Dalai Chemical Pancreatic Factory" in 1939.
In 1956, the "Dalai Soap Factory" was formed as a public-private partnership between Dalai Soap Factory, Dacheng Soap Factory and Zhonghua Soap Factory, and was later renamed "Chongqing Dalai Chemical Factory".
In 1959, a toothpaste workshop was built in Chongqing Dalai Chemical Factory, and the first generation of soap embryo-type "Dongfeng" brand and "Julong" brand toothpastes were produced.
In 1964, with the approval of the Ministry of Light Industry of China, the first professional toothpaste factory designated in Southwest China, "Chongqing Jiangbei Toothpaste Factory", was established, and was later renamed "Chongqing Toothpaste Factory".
In 1987, Lengsuanling desensitizing toothpaste was officially launched, marking the birth of the "Lengsungling" brand.
In December 2001, through joint-stock reform, Chongqing Dengkang Oral Care Products Co., Ltd. was officially established.
In 2002, "Lengsuanling" won the title of "Chinese Famous Brand" and the recognition of "China's Well-known Trademark".
In 2008, Dengkang Dental completed the relocation of the factory and moved to No. 389 Haier Road, Jiangbei District.
In 2009, Dengkang Dental established the Lengsuanling Anti-Tooth Sensitivity Research Center.
In 2016, Dengkang Dental began to build an "Internet + industrial chain" digital operation platform with the ERP system as the core, the CRM system as the leader, the OA system as the support, and sHR, big data platform and other systems as the auxiliary , laying a solid foundation for the company to implement digital transformation and upgrading.
In 2020, Dengkang Dental introduced strategic investors through a public listing on the Chongqing United Equity Exchange to increase capital, and implemented core employee shareholding, marking the successful completion of the mixed ownership reform.
In April 2021, Dengkang Dental successfully obtained the second-class medical device production license, marking that the company officially has the qualifications and capabilities to independently produce dental desensitizers.
For the above content, refer to Baidu Encyclopedia-Leng Suan Ling