Precision marketing means that enterprises need more accurate, measurable and high return on investment marketing communication, marketing communication plans that pay more attention to results and actions, and investment in direct marketing communication.
What kind of marketing model can be defined as precision marketing? Three basic elements are indispensable.
The first is accuracy: the more accurate the target and the better the resources, the more effective the marketing will be. Secondly, clever promotion strategy and subtle infiltration. The third is the collection and research of market intelligence.
Question 2: Why do enterprises do precision marketing? When the competition on the Internet becomes fierce, the general network marketing can no longer meet the development needs of enterprises, and precision marketing has been pushed to the foreground. The reason why enterprises need precision marketing is that precision marketing is more targeted, hits the nail on the head, can capture target customers more efficiently and reduce operating costs of enterprises.
What is precision marketing?
Precision marketing relies on modern information technology, establishes a personalized customer communication service system on the basis of precise positioning, and finally realizes a scalable Zhang Zhilu with measurable and low cost. Precision marketing pays more attention to accuracy, measurability and high return on investment than general online marketing.
Why do you want to do precision marketing?
Among so many online marketing methods, why do enterprises think that precision marketing is better than other marketing methods? In other words, why should companies do precision marketing? What are the advantages of Internet precision marketing?
1, quantifiable. Traditional marketing positioning has its limitations. Precision marketing, which relies on modern information technology to accurately locate the market, can quantify the marketing results, so it is better than general online marketing.
2. Measurable and controllable. Traditional advertising communication costs are high, and it is impossible for enterprises to achieve rapid growth through low cost. Precision marketing relies on database technology, network communication technology and modern highly dispersed logistics to ensure long-term personalized communication with customers and make the results measurable and controllable at a lower cost.
3. Maintain the interactive communication between enterprises and customers. The cost of developing new customers is higher than that of maintaining old customers. The systematic means provided by precision marketing can ensure the long-term communication between enterprises and customers, so as to continuously meet customer needs and improve user viscosity.
4. Simplify the process. Precision marketing relies on modern scientific and technological means to achieve efficient marketing, simplify intermediate links and break away from traditional marketing modules, thus greatly reducing marketing costs.
Which Internet precision marketing company is better?
Seeing this, the demand for precision marketing of enterprises can be described as coming to the fore. The question now is, which company is better and more professional in precision marketing? When choosing an integrated network marketing company with good precision marketing methods, it is always very tangled. The so-called public is right, and the old woman says that the old woman is right. How to judge is really a problem.
Now don't rush to judge which company's precision marketing is better. Let's take a look at what functions a well-done precision marketing company needs.
1) accurate market positioning
Accuracy is based on segmentation, and market differentiation and positioning are the key links of modern marketing activities. Only by accurately distinguishing markets can we ensure effective market, product and brand positioning. Only on the premise of market survey and enterprise survey can we subdivide enterprise positioning, otherwise market segmentation is a tree without roots and water without sources. Only by accurately distinguishing markets can we ensure effective market, product and brand positioning.
People with high-end cars are basically high-spending people; Most people who want plastic surgery are women; Most people who want to buy milk powder are young mothers ..... and realize marketing and sales on the platform of these precise people. Therefore, accurate network marketing is to achieve marketing purposes for enterprises and accurately locate customers on the basis of accurate positioning.
2) Accurate data mining and analysis
Through the industry-leading accurate data mining and analysis technology, through layer-by-layer screening, we can find out the real consumers, guide their information-seeking behavior, make them browse the business information before their consumption behavior, and actively communicate with the merchants by telephone to form sales opportunities.
3) Omni-directional interactive communication system
From the literal point of view of precision marketing, we can see that it is not mass communication, but precision. This kind of communication probably has the following forms: DM, EDM marketing, direct return advertising, telephone, short message, network promotion, Weibo marketing, WeChat marketing and so on.
4) Monitor the advertising effect from time to time to realize visual management.
Through technical advantages, this paper analyzes consumer behavior, media audience characteristics, advertising quality tracking and industry development trend, and presents professional and complex links to enterprise decision makers in the most transparent, rigorous and practical evaluation way. Through a powerful and convenient advertising management platform, enterprise decision makers can adjust advertising bids at any time, query advertising data, call back customers at any time, and never miss any business opportunities.
5) Zero risk
Brand-new assessment method, breaking the traditional advertising display and click-to-charge mode; Really bind with customers and achieve a win-win cooperation model; Avoid the risks of ineffective advertisements and inefficient advertisements, and make all expenses transparent and effective.
Coincidentally, the precision marketing function is described above, Ganzhou Search Win Network >>
Question 3: What is precision marketing? Osseth's accurate customer communication is to accurately locate customers, collect customer information and so on, and spread information to customers through integrated communication.
Question 4: What are the disadvantages of "precision marketing"? Precision marketing is based on big data and supported by modern information technology to establish a personalized customer communication service system and realize the sustainable development of enterprises.
The disadvantages of precision marketing are:
Precision marketing needs the support of big database. In many cases, it is difficult to deeply mine and analyze user data, and it is also difficult to accurately locate it.
Under the current conditions, the push mode of precision marketing is rough, which causes users' dissatisfaction, and the advertising effect is poor, far from being truly accurate.
At present, the relationship between precision marketing and users is simple, not precision marketing that digs deep into users' needs.
Question 5: What are the requirements of precision marketing? Accuracy is very important.
Find the right place
Find the right crowd
Find the right way
Appropriate transaction process
An irresistible closing statement
Question 6: What is the main function of precision marketing? Precision marketing means that enterprises need more accurate, measurable and high return on investment marketing communication, marketing communication plans that pay more attention to results and actions, and investment in direct marketing communication.
Question 7: What is big data precision marketing? Big data precision marketers use big data to locate your precise customers. For example, through the data provided by BAT, they choose the customer group that suits you and put targeted advertisements. This marketing method maximizes advertising benefits, increases economic benefits and reduces costs.
Question 8: What is the essential difference between precision marketing and traditional marketing? The essence of traditional marketing is to understand the needs of customers with the help of the market, and then produce the products that customers need. Characteristics of traditional marketing: 1. The service concept needs to be improved urgently, and the service system is imperfect. Service thought is actually a kind of consciousness, a kind of responsibility and an emotion. Cold products usually have use value and price only after the transaction is completed, but once they penetrate into the service concept, they will soon become alive. Because people's consciousness, responsibility and emotion permeate the process of product manufacturing, design and circulation, the product itself and the whole marketing process become full of service spirit. In the traditional service concept, many enterprises simply do not emphasize or even downplay this service concept, so the whole service is extremely thin and the construction of its service system is incomplete. The appearance of this service situation is actually very unfavorable to the development of enterprises, because the service concept will permeate every link of the three-dimensional service process and every post and executive agency in the process of providing services to customers. Now let's take a look. Because the service concept is not in place and the internal core of the whole service system is not in place, it will affect the function of the whole service and the level of the service system. 2. The service process is long and the service effect is poor. In the service system contained in the traditional marketing form, there are usually two aspects: on the one hand, the services provided by the production enterprises themselves; On the other hand, relying on the cooperation of channel providers to provide various services. These two services are finally transformed into reality and real services that consumers can feel personally, and can only be well completed with the orderly cooperation of channel providers. However, many small and medium-sized enterprises rely on too long channels, and in this long channel, the situation of various channel providers encountered by enterprises is different, and the interest points sought by everyone and the mechanism for seeking interest feedback are also different. This determines the different understanding of the concept of service, the different emphasis on the construction of service system, and the different means and methods used in the construction of service system. In this way, the service effect of each circulation link is also different. Tracing back to the production enterprises, the service finally displayed is relatively low in the comprehensive evaluation index. This situation is like a program in Hunan Satellite TV's Happy Camp. In this program, each participant in the group is separated by a baffle and put on headphones. The first guest speaks, performs and performs according to the topics on the blackboard. As a result, the final copy was terrible, and the language and movements of the first performer were changed. This kind of program is called Happy Fax, but it can cause a lot of vivid inspiration: the transformation of management replication and service replication. 3. The first-line service lacks strength, and the overall service image is not eye-catching. In the traditional marketing form of traditional enterprises, due to the lack of overall implementation of service concept and necessary service rules and regulations, professional front-line service personnel are often lacking in the human resources system of their service system. Even if there are such service personnel, they are often not regarded as important positions, so there is no systematic training for service personnel in such positions, and there is no front-line service system formed by these service positions. It is for these reasons that they are characterized by lack of characteristics, lack of strength, and sometimes even perfunctory; Where can this service have a dazzling image? Therefore, the real problem is that the traditional service system, as enterprises and employees, may have paid a lot and invested a certain amount of time and energy, but it often does not perform well in effect. What is the reason for this? The reason lies in the operating characteristics of traditional marketing itself and the systematic construction of our service system. In short, the traditional service system in traditional marketing, except for a few enterprises with a certain scale and a strong sense of international operation, has a certain level and a service system that is deeply rooted in the hearts of the people. Most operating enterprises have not extended the construction of this service system to a systematic, professional and scientific road, and have not really promoted the realization of market-oriented competitive advantages.
Question 9: What exactly is the precision marketing of big data? According to the needs of customers, you can accurately locate the search habits of potential customers and what their needs are, and then make feasible plans to accurately market potential customers. Where is our position? These are all things to consider. With big data, we can know customers' hobbies, spending power and the age of our target customers at that stage. If we can get such data, we can improve the transformation.
Question 10: What kind of sales behavior does precision marketing include? First of all, you have to understand the definition of precision marketing. What is precision marketing? Precision marketing is based on precise positioning, relying on modern information technology, establishing personalized customer communication service system, and realizing measurable low-cost expansion in Zhang Zhilu.
I understand that there should be three levels of content: 1) accurate positioning, including product positioning, market positioning, crowd positioning, price positioning and so on. I think at the very least, the target group should be positioned accurately. In other words, I need to have a very clear understanding of my sales target, that is, I know who my target group is, what content he likes (content marketing) and what he likes. 2) low-cost information acquisition; 3) The results are measurable; These two items are carried out on the basis of accurate positioning, and the low-cost information acquisition of sales targets is realized by modern technical means, and the results are predictable. For example, using big data for crowd analysis, drawing portraits of people, and directly finding target people for information dissemination through DSP advertisements; Through the form of click consumption, we can ensure that the cost of each investment can reach my estimated spread rate and so on.
Above, I hope I can help you ~ ~