Nowadays, the most common shopping malls in large and small cities are gold jewelry stores. When every jewelry entrepreneur opens a shop at home, all related jewelry needs to be purchased by himself. If the brand of a gold jewelry store is a chain store, most of the related goods inside are directly provided by the brand. If the gold jewelry store is self-operated, the relevant internal supply needs to be obtained through relevant channels and channels. Many people want to open a gold jewelry store, but they don't know how to purchase it. Usually, how to choose a gold jewelry store? What are the main related channels?

1. Find the operation company of jewelry brand directly.

Gold jewelry stores have always had a relatively complete range of jewelry. What kind of jewelry do you mainly locate? When purchasing, you can find the operation of this kind of jewelry brand to help you do a good job in positioning, decoration, procurement and marketing, such as jade going to Jieyang, Sihui, Pingzhou and Hualin; There are many brands of gold jewelry, such as Old Temple, Chow Tai Fook, Zhou Dasheng and Leofoo. Brand operators are mainly concentrated in traditional jewelry processing and wholesale distribution centers such as Shenzhen, Shanghai and Shenzhen. Relatively speaking, there are many brands, so you can choose the right brand to join according to your own situation.

2. Go directly to the local wholesale market to purchase goods.

Jewelers all over the country generally purchase goods from the jewelry exhibition hall in Shenzhen. The larger exhibition hall brands are Hao Yue, Global Bank and Jinlong. Relatively speaking, the categories are relatively complete. What are the characteristics of each family that need field visits? Of course, there are many small and medium-sized wholesalers. Because they have been in multi-layer distribution, each distribution layer has a certain price increase and logistics storage costs. In the hands of jewelers, the price will be slightly higher. Another problem is that jewelry, as a kind of personalized jewelry, has a variety of commodity characteristics such as styles and materials, and shopkeepers may face restrictions on jewelry styles when they wholesale from exhibition halls. These are all issues that jewelry entrepreneurs need to consider.

2. Contact the jewelry processing factory directly.

The third way to purchase goods is to contact the manufacturer of the product directly, which can get a great discount on the price. If the quality of jewelry processing is good, with the cooperation of 1, long-term cooperation will come naturally. Long-term cooperation can not only make the price of jewelry you buy lower, but also prevent the situation of out of stock. Usually, manufacturers will refuse to purchase a small amount of gold jewelry stores, but at present, some flexible factories also support small batch processing customization, such as Shenzhen Starlight and frigga. I learned from many colleagues who opened stores that the technology, quality control, after-sales and service are quite good. Therefore, if you order a large number of gold jewelry stores, it is more appropriate to choose manufacturers, and the range of choices will be wider.

How to arrange the purchase of jewelry store? Nowadays, the sales volume of the jewelry market has soared, sweeping the market in an all-round way. If you want to be a boss easily, you need to grasp the purchase link when running a jewelry store. The purchase skills introduced in this paper can be used as a reference for jewelry store owners when they actually operate. In addition, they should sum up good experience and find a method suitable for local long-term development. Only in this way can our jewelry store gain the space for survival and development in the increasingly fierce market competition.