Zegl, whose full name is zegliu, was born in 2003. Is a jewelry brand founded in Guangzhou. Managed by many excellent jewelry designers, mainly engaged in fast fashion. Its products include earrings, bracelets, anklets, necklaces, rings, brooches and other different types of jewelry, which are affordable and full of design sense, attracting the love of many female consumers.

Zegl is a relatively young brand, and the jewelry designed is mainly aimed at women. Brand to "create cost-effective fashion accessories" as the concept, the product price is basically around 100 yuan, belonging to a cheap brand. However, the design of the product is simple and advanced, which conforms to the aesthetics of modern people. At the same time, exquisite workmanship and high cost performance. At the beginning of its establishment, the brand won the love of many people because of its simple and generous appearance.

Zegl's brand goal is to focus on the display of women's unique style and temperament, and design jewelry items with different elements, so that modern women can become the focus on different occasions and show their unique temperament and charm.