Restaurant New Year's Eve Activity Plan 1 I. Overall Goal
Through the planning activities of Christmas and New Year's Day, we can expand the popularity of restaurants, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thus achieving certain economic and social benefits.
Second, the planning content
(1) Christmas and New Year's Day activities
smashing golden eggs
Date: 20xx65438+1October1-20xx65438+1October 10.
Time: noon 12: 00 to 13: 00, and evening 18: 00 to 2 1: 00.
Venue: South Hall of Restaurant
Form: Entertainment activities drive the promotion of guest room catering.
(2) New Year's Day publicity arrangements
Television, radio, newspapers, leaflets, short messages, local LED publicity.
1. Media: Zhangjiakou Daily, Zhangjiakou Evening News, United Information, Zhangjiakou Radio Station, leaflets, text messages, etc.
2. Publicity methods: event introduction, program tidbits, news follow-up interviews, event special reports, event record reports, graphic reports at the venue, etc.
3. Publicity time: 20xx65438+February 26th -20xx 65438+ 10/0.
4. Publicity frequency:
(1) Newspaper: Zhangjiakou Daily publishes it once, and all activities are introduced once. Zhangjiakou Evening News was published 1 time, and news reports and live photos were published 5 times. (Follow-up) "Joint Information" tidbits and news reports for three times, striving for a front page promotion.
(2) Zhangjiakou Radio Station: With the theme of "Christmas masquerade", it launched a program to promote Zhangjiakou International Hotel, five times a day, 20 seconds each time.
(3) Zhangjiakou International Hotel website, WeChat platform, broadcast relevant news, introduce the overall situation, and cooperate with more than five publicity pictures.
The second activity plan of the restaurant's New Year's Eve: 65438+1October 1 pm 2 1 pm (for comments)
Activity theme: "Celebrate 20XX New Year's Day, Love Me XX"
Purpose of the activity: To celebrate the New Year's Day of 20xx, strengthen the communication among hotel employees and enhance the cohesion of the hotel. Holiday Inn Lido Office decided to hold a New Year's Day get-together on 1 October1Sunday evening at 2 1 with the theme of "Celebrate 20xx New Year's Day, love me xx", so as to provide a broad stage for our holiday hotel employees to display their talents. I also hope that through this party, everyone will work together to do a better job and serve their families better. Make the following arrangements for the planning and preparation of the party: (Note: all departments of the hotel are required to make programs) Program list:
1, host's opening remarks: First of all, thank you for coming. New Year's Day is the beginning of a new year. I wish you all a happy New Year's Day party. Leaders and colleagues: Good evening! With the passage of time, the glorious 20xx year is about to pass, and the 20xx year full of hope and challenges is coming quietly. The employees of our Holiday Inn gather here to celebrate the coming New Year's Day!
2. Introduce the guests present
Speech by the leaders of Holiday Inn (for comments)
3. The program has started.
Scene layout:
1. In order to improve the participation and competitiveness of the game, the scene will be divided into six groups according to the position of tables and chairs.
2. At the party, there are service personnel carrying trays to add fruits, drinks and snacks to everyone.
Game items:
Drums and balloons. Six times, the specific number is decided by the host according to the number and atmosphere present at that time. The scene begins with passionate drum music (you can consider using background stage drum music), and balloons are passed by hand in the audience. When the music stops suddenly, whoever passes the balloon or explodes it must perform a small program on the stage. If the balloon falls into the stadium to form a dead ball during the process, the last person who touches the balloon also needs to perform the procedure (the host must pay close attention here, otherwise it may be unclear). Finally, these six people performed the program alone.
Props: drum music, 6 balloons, program notes.
Bonus budget:
People who perform programs get prizes, prizes (towels, toothpaste, toothbrush, soap, shampoo),
Budget:
Balloon (RMB) food (sugar, sunflower, peanut), prize (RMB) banner (RMB), etc. The budget is about 350 to 400.
A. VIPs participating in the event take a group photo with the painter.
B. Hotel style (employees, bosses, social activities, such as leaders' visits, enlarged samples of donation receipts, honors, etc. )
Photos and certificates of important people interviewed (the interviewer agrees to do so)
Back cover: Like the back cover, add the print numbers of the contact tools such as address, telephone number, website address, email address and QQ: all participants must have them. Other conditions can be determined.
Restaurant New Year's Eve activities 3 The purpose of the first and second promotion activities
During Christmas and New Year's Day, a series of promotional activities, such as creating a restaurant environment, providing discounts and on-site interaction, were carried out to increase the operating and sales income of the restaurant during the two festivals, and at the same time improve the brand awareness of the restaurant in the region. In the eyes of consumers, especially family consumers, we should prepare a good corporate image and high-quality products and services for the follow-up promotional activities of hotel restaurants, such as New Year's Eve dinner and Lantern Festival.
Second, the two-day promotion time
20xx65438+February 24th (week X) to 20xx65438+1October xx (week X)
Third, the theme of the two-section promotion activities.
Christmas theme: blue dream Christmas, affectionate restaurant
New Year's Day theme: New Year's new atmosphere, great feedback from restaurant customers in the new year.
Fourth, the content of the two-section promotion activities.
Activity 1 "Celebrate Christmas and Welcome the New Year" Special Cultural Wall
On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, statues of Santa Claus, golden garlands and little stars. And paste beautiful poems to add interest. Employees in the hotel restaurant write their wishes for Christmas and expectations for the New Year on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere allows everyone to be involved.
Activity 2 The Christmas Choir sings and sends blessings.
The staff of the restaurant formed a Christmas choir to send Christmas Eve greetings to every guest who came to the restaurant in the lobby and other areas. The blue lights, blue spheres and blue shuttle space with the blue theme and the plant Christmas red form a wonderful and imaginative picture, and there are blue oceans everywhere. That night, the Christmas choir shuttled through the banquet of the Christmas party, dressed in red and white robes, and their cheerful songs floated in the sky, bringing a little warmth to this year's Christmas Eve.
Program of the New Year's Eve dinner in the restaurant 4. The purpose of the two-section promotion
During Christmas and New Year's Day, a series of promotional activities, such as creating a restaurant environment, providing discounts and on-site interaction, were carried out to increase the operating and sales income of the restaurant during the two festivals, and at the same time improve the brand awareness of the restaurant in the region. In the eyes of consumers, especially family consumers, we should prepare a good corporate image and high-quality products and services for the follow-up promotional activities of hotel restaurants, such as New Year's Eve dinner and Lantern Festival.
Second, the two-day promotion time
20xx65438+February 24th (Friday) to 20xx65438+1October 3rd (Monday)
Third, the theme of the two-section promotion activities.
Christmas theme: blue dream Christmas, affectionate XX restaurant
New Year's Day New Year theme: New Year's new atmosphere, XX restaurant New Year customer feedback.
Fourth, the content of the two-section promotion activities.
Activity 1 "Celebrate Christmas and Welcome the New Year" Special Cultural Wall
On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, statues of Santa Claus, golden garlands and little stars. And paste beautiful poems to add interest. Employees in the hotel restaurant write their wishes for Christmas and expectations for the New Year on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere allows everyone to be involved.
Activity 2 The Christmas Choir sings and sends blessings.
The staff of the restaurant formed a Christmas choir to send Christmas Eve greetings to every guest who came to the restaurant in the lobby and other areas. The blue lights, blue spheres and blue shuttle space with the blue theme and the plant Christmas red form a wonderful and imaginative picture, and there are blue oceans everywhere. That night, the Christmas choir shuttled through the dinner at the Christmas party. They wore red and white robes, and happy songs floated in the air, bringing a touch of warmth to this year's refreshing Christmas Eve.
Restaurant New Year's Eve activities 5 I. Purpose of activities:
In order to thank the new and old customers for their strong support, we will take advantage of the favorable business opportunities on New Year's Day and New Year's Day to give back to the new and old customers and stimulate them to continue spending, so as to realize the steady growth of our store's turnover and finally achieve better profitability.
Two. Activity time: 20xx years 1 month 1.
Three. Venue: Chinese and Western restaurants and guest rooms
Fourth, the theme slogan: meet 20xx, meet Regent.
Verb (short for verb) activity:
(1) western food:
1. All customers who spend in western food on New Year's Day will be given an Olympic commemorative card (made by themselves).
2. Customers who spend all day in 300 yuan on New Year's Day will be given a breakfast coupon for western food.
3. Customers who spend all of 600 yuan at one time on New Year's Day will get a coupon (with this coupon, they can enjoy a 60% discount on the retail price).
(2) Chinese food:
1. All customers who consume Chinese food on New Year's Day will get an Olympic commemorative card.
2. Customers who spend in the Chinese food hall on the first day of New Year's Day can get a western-style breakfast coupon when they spend all of 500 yuan at one time.
3. On New Year's Day, you will get a VIP card if you spend XX yuan at one time.
4. On New Year's Day, if you spend 3000 yuan on Chinese food at one time, you will be sent to a standard room for one night.
5. Spend more than XX yuan on Chinese food on New Year's Day.
First, the way of advertising activities:
1, advertisement:
(1) There are three POP billboards: one in the lobby, one in front of Chinese food and one in front of western food. Mark a piece of cloth and put it in front of the hotel.
(2) Design and make 1000 color leaflets (specific content samples are attached).
(3) Design and make breakfast coupons for western food (western food comes with breakfast coupons).
(4) Design and make house vouchers.
(5) Design and manufacture cash coupons.
2. Word-of-mouth publicity: the sales department and the sales department mainly focus on the sales department, supplemented by the sales department.
3. SMS promotion: The sales department and the managers of the sales departments send the information of this activity to customers by SMS, so as to promote and attract customers' consumption.
Six, site layout:
1, around the restaurant:
(1) Greening plant area directly opposite the gate.
(2) Red lanterns are hung at the entrance and west door of the hotel to set off the festive atmosphere.
(3) Decorate "Happy New Year's Day" directly opposite the hotel gate.
2. Hall:
(1) There are three X-shaped display stands in the dining room.
(2) On the basis of the original Christmas house, it is decorated with "Haibao"
Seven. Division of responsibilities and completion time:
1, Chief Commander: Chief X.
2. General Executive and General Coordination: Vice President X.
3. Layout (completed on February 28th, 20xx, 12): Marketing Department, with the cooperation of all departments.
4. Planning and publicity (completed before 20xx165438+1October 30th): The marketing department is responsible for the design and production of all kinds of advertisements and tickets.
5. Procurement (completed before 20xx65438+February 1): The finance department is responsible for the procurement of related items for this event, and the artists will follow up.
Note: Expo tickets need to be followed up by the Finance Department to ensure that the tickets can be delivered to the guests smoothly on the same day.
VIII. Purchase Order:
1, part of Haibao;
2. Some World Expo souvenirs;
3. Multiple Expo tickets (need to be booked in advance);
4. Three X-shaped booths;
5, cloth label;
6. colorful flyers.
Nine, the cost budget:
1, around Haibao 650 yuan;
2. Some Expo souvenirs are about 1 1,000 yuan;
3. Some Expo tickets cost about 3,000 yuan;
4. Three "X" booths are about 180 yuan;
5. Deploy a treaty 70 yuan;
6. Color flyers around 550 yuan.
Total: 5450 yuan.
Program 6 of the New Year's Eve dinner in the restaurant: 65438+ 10/month 1
Theme: Meeting on New Year's Eve
Activity content:
I. Site layout:
A. Door: A waiter dressed as Santa Claus stands at the door to greet the guests. The greeting language must be' Merry Christmas!' When you meet a small guest below 10, send a fruit candy.
B. lobby: put a Christmas tree in the middle. The Christmas tree should be large and in harmony with the space in the hall. There must be flashing lights on the tree to attract guests' attention.
C. Glass doors and windows: Christmas pictures such as snow scenes and Santa Claus. (available in the boutique wholesale market)
D. Restaurant: The waitress wears a Christmas red hat and gives each table a unique Christmas snack, mainly including cakes and biscuits, or a popular hotel snack, surrounded by various sweets. You can also hide a prize-winning mascot in the tray, and different mascots can get different Christmas gifts at the service desk.
E. Aisle: Make a small lampshade with red paper, hang one every 1.5 meters, and hang two rows along the aisle.
Second, the atmosphere of the store is created.
The square in front of the door can be set with such a scene modeling: a villa house stands in the snow, surrounded by a lush Christmas tree and a beautiful garden. The whole house is warm with yellow lights, and a family can be seen through the window. They are busy preparing for the Christmas party and carefully arranging the Christmas tree. Santa Claus is quietly climbing the chimney, and melodious music is floating out of the Christmas room. The whole scene is quiet, cheerful, dynamic and static, vivid and interesting. Note: Music is indispensable, which adds movement to the whole scene and can play some classic songs.
Waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.
Delineate the Christmas merchandise area, display all kinds of Christmas gifts, arrange the Christmas tree in a row, and match with all kinds of colored lights and decorations. , add posters, music, etc. Render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.
Third, promotional activities.
(1) Carnival Hat Festival! Show all kinds of fashionable and brightly colored hats for men, women and children! Let you enjoy the warm winter and add a touch of beautiful elegance! Operating instructions: In the cold winter, hats are essential warm-keeping products, and they are increasingly becoming a major ornament for fashionable young people. On the display of hats, you can highlight the red Christmas hat, on the one hand, to render the festive atmosphere, on the other hand, to promote the sales of other hats through the Christmas hat.
(b) Wear gloves when ordering. When the meal is over 1, 200 yuan, send a pair of gloves with the shopping receipt (the value of gloves is about 5- 10 yuan). There are still small gifts hidden in the gloves. Instructions: Gloves are also indispensable cold-proof articles for people. It is more practical for customers to give gloves when shopping. Hiding lottery tickets in gloves is another novel way to promote sales.
Note: Shopping gifts can also be some fashionable desk calendars, Christmas gifts, amulets (Christmas Eve gifts are amulets) and so on.
Fourth, contact international students.
A, organize programs. We contacted more than 10 European and American students from universities such as Black University and University of Technology, and invited them to participate in our activities and perform with you in the hotel lobby to spend Christmas Eve. Our invitation was warmly welcomed by them. With beer, we could spend the night with the handsome China guy and the beautiful China girl without spending money. Such a beautiful thing has never happened, and they are simply overjoyed.
All we ask of them is a disco where they can perform or dance. The program level is not high, as long as it can highlight the atmosphere. It's not difficult for them. Some can play saxophone, some can play guitar, and some can sing European and American pop songs. Disco is a part of their life. There is no one who can't dance, that's enough.
B, send wine and flowers to bless, consumers get unexpected surprises. We will present 1 bottle of wine to every table of guests who come to the Civil Defence Business Hotel that night, and the hostess will send a red rose to the ladies in the couple and sincerely say to them, "Thank you for coming. On behalf of the Civil Defence Business Hotel, I wish you a Merry Christmas, deep in the ocean! " This unexpected gift and warm words have made every consumer feel cordial and excited, and the distance from the civil defense business hotel has also been shortened. The passion of consumption has also been fully mobilized. Because what you bring to the civil defense business hotel is not only your own enjoyment, but also your spiritual enjoyment, which cannot be measured by money.
C, singing and dancing with foreign students on the same stage, burning brand passion. In addition to in-store programs, we also interspersed with programs performed by foreign students. They all wear jeans and have avant-garde hairstyles. They are all cool and have a strong European and American style. Their energetic and passionate performance caused bursts of applause and applause. Many consumers and overseas students are singing and dancing, pushing the activities to climax again and again, which makes people enjoy it. International students kept shouting "Civil Defence Business Hotel, I love you!" Perform in Chinese or English. In addition, your wonderful performance pushed the whole activity to a climax, and the passion of civil defense brands and consumers was highly enhanced.
D, keep wonderful moments for beautiful photos. In order to let consumers keep this wonderful moment forever and always remember the Civil Defence Business Hotel, we can get a beautiful photo for it for free.