According to the "Twelfth Five-Year Plan", the urbanization rate of Chinese mainland will increase by1%every year; According to United Nations statistics, before 2020, there will be more than 200 medium-sized cities in China with a population of over 6,543,800+,which will bring infinite business opportunities to jewelry retail.
At present, not only experienced retail brands accelerate the layout of retail network, for example, Chow Tai Fook expects to increase the number of retail outlets to 2,000 in 2065,438+04, and many brands that originally focused on the wholesale market have also set up direct stores, or expanded their franchise and agency business to seize the terminal market.
Here, the Forecast and Analysis Report on Consumer Demand and Market Competitive Investment of China's Jewelry Industry issued by Prospective Industry Research Institute points out that on the one hand, the fundamental reason for many enterprises to enter retail terminals is that the profit rate of retail terminals is much higher than that of production and wholesale. With the accelerated integration of terminal brands, retailers will form a new profit distribution pattern with wholesalers in order to reduce competitors and increase market share, that is, on the basis of a certain cost price and terminal price, retailers will transfer part of terminal profits to wholesalers.
On the other hand, the jewelry industry is a traditional industry in China, with rich cultural background. The competition for jewelry brands in retail terminals takes time to settle down. In a short time, new entrants may get a slice of the pie and increase their income, but they don't have the ability to compete with senior brands. Therefore, the king of the retail terminal in the jewelry industry will eventually be a "senior brand", and the industry leader will definitely be an enterprise with a "senior brand".
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