1, brand line. Hefang Jewelry is a niche jewelry brand with original design and belongs to the second-line brand. Swarovski is a high-end brand and a luxury brand.

Business scale. Swarovski's annual revenue is about $4.2 billion, and its crystal business is worth about $3.5 billion. Its production bases are all over Austria, India, Vietnam, America and other countries. He Fang is mainly aimed at young domestic consumer groups, and its operation scale is small.