Beijing International Jewelry Exchange Center was established in 1998, located at the bank of Huidong Bridge in the North Fourth Ring Road (Xiaoying in the Asian Games Village), located in the outstanding core business district of the Asian Games, and is a state-owned holding enterprise under Beijing BTG Group. Over the years, under the professional guidance of Antique City Group, Beijing International Jewelry Exchange Center, backed by the huge commercial giants of BTG Group, has continuously maintained the long-term development of the project. At the same time, we have been adhering to the Group's extraordinary ability and excellent experience in brand operation, conducting strict audit and quality control on internal brand merchants, and providing the most powerful escort for merchants.
Beijing International Jewelry Exchange Center has a total construction area of 24,800 square meters, with three floors underground and five floors above ground. Business 18 tens of thousands of commodities, mainly jade, white jade, colored gems, precious metals and so on. There are more than 300 jewelry manufacturers from all over the country in the store, which can operate in the market environment of Beijing International Jewelry Exchange Center. They value not only the business prospect and rising market position of Beijing International Jewelry Exchange Center, but also the brand value, brand charm and brand prospect of Beijing International Jewelry Exchange Center. In recent years, Beijing International Jewelry Trading Center has been constantly adjusting its business varieties and commodity grades, striving to strengthen and standardize the market operation, and providing domestic first-class jewelry trading platform and perfect supporting services for merchants and consumers.
20 12 China jewelry yearbook
20 12 China jewelry yearbook
Since its opening, Beijing International Jewelry Exchange Center has always followed the business policy of "strict management, excellent service, law-abiding operation and honest operation" and enjoyed a good reputation in the jewelry industry in Beijing. In 2006, Beijing International Jewelry Exchange Center was awarded "Honesty Mall" by the Gold, Silver and Jewelry Chamber of Commerce of China Federation of Industry and Commerce; In 2008, it was awarded the title of "Beijing No.1 Jewelry City" by China Business Federation. These impressive achievements are all due to the business philosophy based on "integrity" and the continuous trust of consumers in Beijing International Jewelry Trading Center. Over the years, under the care and guidance of leaders and competent departments at all levels, Beijing International Jewelry Exchange Center has always adhered to the business philosophy of "honesty, professionalism, intensification and standardization", devoted itself to creating a beautiful and harmonious business environment and consumption environment with high-quality services, and gradually grew into a well-known professional jewelry market in China.
The important connotation of corporate brand is honesty. As early as 2004, Beijing International Jewelry Exchange Center took the lead in breaking the industry rule that "jewelry products will not be returned once sold" and publicly promised to the society that the quality of all goods in the market is true (jade has no B goods); Non-national standard nephrite for nephrite commodities shall not be sold; Commodities without the appraisal certificate of the national cultural relics department shall not be sold as ancient jade or secondhand goods; All goods with a unit price above 100 yuan must be certified by a testing institution; Found a fake, double indemnity; Anyone who buys jewelry can return it without reason within 7 days; When there is a dispute between merchants and consumers, Beijing International Jewelry Trading Center will pay in advance. The promulgation and implementation of this series of measures, while arousing strong repercussions from all walks of life, led the pioneers of the jewelry industry, won favorable comments from the industry and consumers, and effectively promoted the prosperity and development of the jewelry market.
In recent years, combined with the overall development plan of Beijing's cultural and creative industries, Beijing International Jewelry Exchange Center has been awarded the title of "characteristic block" and "characteristic store" by the two levels of urban government, which has given policy support in the new development stage. Through a series of special promotion activities organized by the government every year, we will build a new high-end characteristic business center needed by an international city. 20 10 With the entry of Oriental Jinyu, a Chinese jewelry listed company, it has injected new market vitality into Beijing International Jewelry Exchange Center. 20 1 1 year, Beijing international jewelry exchange center completed 205.7% of the annual budget, of which the sales revenue of gold shops reached 65.438+0.25 billion yuan. Since then, gold sales have become another major selling point of Beijing International Jewelry Exchange Center, effectively promoting the real-time growth of overall performance.
1. Give full play to brand advantages and build your own brand.
"Only" is the attitude of Beijing International Jewelry Exchange Center to pursue Excellence, the value condensation of great efforts and profound accumulation, and the criterion to continuously win the future odds and chips. Among the many jewelry business entities in Beijing, Beijing International Jewelry Exchange Center occupies the four first positions in the professional jewelry market in the city, and strives to create its own authentic "golden signboard". For the jewelry industry, it is difficult for consumers to identify their own products. "Go to a trustworthy place and choose a trustworthy brand" is the focus of customer screening and consideration. "Buy jewelry and go to a small camp", this sentence is quietly circulated in the workshop. The simple faith adhered to by Beijing International Jewelry Exchange Center has won the honest trust of consumers, and such trust is a word of mouth that is hard to buy for thousands of dollars.
20 12 China jewelry yearbook
While building a corporate brand, Beijing International Jewelry Exchange Center is also preparing to expand, and has created and registered two independent brands, Xiaoying Jewelry and Fudi Jewelry. On the future development road, the jewelry center will give full play to the overall brand advantage, build the confidence of its own brand, and be the forerunner to guide the latecomers in the industry. We have an irreplaceable and reproducible retail development platform for jewelry terminals, and are the preferred partners of potential brands with production capacity and external development expectations.
2. Grasp the geographical advantages and strengthen the industrial business circle.
Beijing, a veritable "big market" with a population of 20 million, is very attractive to brands willing to expand the terminal retail market. With the help of the economic flame in the post-Olympic era, the Asian-Olympic jewelry business circle affiliated to Beijing International Jewelry Exchange Center has bright prospects and strong development momentum. Under the situation that the industrial cluster effect of jewelry industry is becoming more and more obvious and developing, Beijing International Jewelry Exchange Center comprehensively sorts out its positioning, seizes the favorable opportunity presented by the industry trend, digs deep into its development potential, consolidates its market position, lays a favorable foundation for adapting to and catching up with the next wave of industry competition, gives full play to the advantages of self-sustaining property and existing cooperative resources, promptly promotes the transformation of business circle and the adjustment of business layout, and carries out the investment promotion of characteristic format brands. Looking to the future, this 24,800-square-meter professional jewelry club-level commercial jewelry paradise has its development potential and appreciation space just around the corner. ...
3. Enjoy resources and keep pace with the times
The so-called resources are the resources that bring together the right time, the right place and the right people, and the resources that gather the right place and the right people. Nowadays, under the influence of strong international atmosphere and the dual magnetic force of humanistic culture and industrial development, Beijing International Jewelry Exchange Center has experienced international development for more than ten years. With the cluster effect of high-quality customer resources and the good reputation of "Xiaoying Jewelry City", Jewelry Center has started a new transformation in the jewelry industry by integrating high-end jewelry brand resources and domestic first-class industry experts. This landmark change has led the development trend of jewelry industry and attracted the attention of well-known jewelry manufacturers in Beijing and even the whole country. Well-known brands at home and abroad are looking forward to the perfect appearance of Beijing International Jewelry Exchange Center.
4. Perfect transformation from jewelry trading platform to retail operation platform.
Faced with great market opportunities, Beijing International Jewelry Exchange Center will build a professional operation and management team integrating business and industry talents, seize the business opportunities of the times, face tomorrow with infinite gratitude, and make every effort to build a professional jewelry store for consumers and jewelry lovers. In the future, Beijing Jewelry Trading Center will transform from the jewelry market to a commercial operation platform. In the future, we will wholeheartedly provide a jewelry terminal retail platform and join hands with jewelry potential enterprises with expansion plans.
5. Future development planning of Jewelry City
In the future, in terms of overall feature positioning, jewelry center should realize the division of several strategic product areas, combine the overall property building structure, integrate resources with the combined effect of overall product features, and determine strategic product functional areas layer by layer; Combined with the overall layout, we should grasp the characteristic orientation of "fine goods, many varieties, full service and long reputation", and realize the strategic and reasonable layout of goods in different floors and regions with a mature marketing system and a three-dimensional and multi-level guidance system. While meeting the needs of different consumer groups, we will continue to build and spread the good reputation of jewelry stores with characteristics in Jewelry City.
In the promotion of the overall work, the Jewelry Center will adhere to the goals of unified investment promotion, unified publicity and promotion, unified property management and unified commercial operation, and finally achieve a win-win goal with cooperative resources and consumer groups. After the transformation, Beijing International Jewelry Exchange Center will lead its brands to carry out overall replication operation, expand to the outside world in an all-round way, and establish a brand-new terminal jewelry retail platform. Combined with the business model of retail business and excellent management concept, we adopt the compound business model of joint operation and market leasing, and on the basis of selling jadeite, white jade and colored gems on the second to fifth floors, we will fully promote the concept of "brand gold factory shop" on the first floor, and each floor is equipped with various service facilities and auxiliary projects to meet the extensive needs of the public consumers.
Beijing International Jewelry Exchange Center will take this commercial transformation and adjustment as an opportunity, with the full support of the two levels of urban governments, and with the help of the regional advantages of the jewelry center and the unique commercial advantages of existing merchants, strengthen the improvement of supporting services. Actively tap the strong consumption potential of Beijing and the Bohai Economic Circle, and continue to maintain and strengthen the leading position of "Beijing International Jewelry City"! In the next three years, we will build a professional jewelry store-Beijing-International Jewelry Trading, which is deeply loved by consumers, can attract consumers to patronize actively and has the ability of scale reproduction. heart