Office design requirements
For enterprise managers, administrators and technicians, the office is the main workplace. The environment and layout of the office have a certain influence on the staff in it, both physically and psychologically, which will directly affect the decision-making, management and work efficiency of the enterprise in a certain procedure.
1. Contents, objectives and basic requirements of office design
Office design mainly includes the planning and decoration of office buildings, the design of indoor colors, lighting and acoustics, and the equipment and furnishings of office supplies and decorations.
Office design has three levels of goals. The first level is economical and practical. On the one hand, it should meet the actual requirements and bring convenience to the work of office staff; On the other hand, we should try to keep the cost as low as possible and pursue the best functional cost ratio; The second level is beautiful and generous, which can fully meet people's physiological and psychological needs and create a pleasant working environment; The third level is unique taste, and the office is the material carrier of corporate culture. Efforts should be made to reflect the material culture and spiritual culture of the enterprise, reflect the characteristics and image of the enterprise, and have a positive and harmonious impact on the employees in it. Although the goals of these three levels are from low to high and from easy to difficult, they are not isolated, but have close internal relations. Excellent office design should strive to achieve these three goals at the same time.
According to the target combination, no matter what kind of personnel's office, the office design should meet the following basic requirements: (1) It is in line with the actual situation of the enterprise. Some enterprises blindly pursue the high-grade luxury style of the office regardless of their own production and operation and human, financial and material resources, and there are certain problems. (2) It conforms to the characteristics of the industry. For example, five-star hotels and school-run technology enterprises belong to different industries, so there should be obvious differences in office decoration, furniture, supplies, decorations, sound and light effects and so on. If the office of a school-run enterprise is arranged like a hotel customer, it is undoubtedly ridiculous. (3) It meets the use requirements. For example, the general manager's office is different from the general staff's office in floor layout, usable area, interior decoration and supporting equipment. , mainly because their identities are different, but because their offices have different use needs. (4) in line with the nature of the work. For example, the office of the technical department needs to be equipped with computers, drawing instruments, bookshelves (cabinets) and other necessary equipment for technical work, while the public relations department obviously needs telephones, fax machines, sofas, coffee tables and other equipment and furniture corresponding to external liaison and reception work.
2. Office design and layout of different personnel
Any enterprise should have different office layout because of its users' different job responsibilities, work nature and use requirements.
The chairman, executive director, deputy director (prime minister), party secretary and other major leaders at the decision-making level of enterprises, because their work plays an important role in the survival and development of enterprises, whether they can have a good daily office environment has a great influence on the decision-making effect and management level; In addition, their office environment also has some special needs in keeping corporate secrets and spreading corporate image. Therefore, the office layout of such personnel has the following characteristics: First, it is relatively closed. Usually a person has a separate office. Many enterprises arrange the office of senior leaders in the highest floor of an office building or the deepest part of a plane structure, in order to create a quiet, safe and less disturbing environment. Second, it is more spacious. In addition to considering the slightly larger use area, office furniture is generally shorter for the purpose of expanding visual space, because the overcrowded environment fetters people's thinking and brings psychological anxiety. Third, it is convenient for work. Generally, it is reception room, conference room, secretary's office, etc. It should be arranged near the office of the decision maker. In many enterprises, the office of the factory director (manager) has been built into a suite, and the reception room or secretary's office is arranged outside. Fourth, distinctive features. The office of business leaders should reflect the corporate image and have corporate characteristics, such as the corporate standard color on the wall, the national flag and corporate flag on the desk, the corporate logo and the corporate mascot in the corner. In addition, office design should pursue elegance rather than luxury, and never give people a tacky impression.
For general managers and administrators, many modern enterprises often use large offices and centralized offices. The purpose of office design is to increase communication, save space, facilitate supervision and improve efficiency. The disadvantage of this big office is that it interferes with each other. Therefore, it is first divided into departments or small departments, and the staff of the same department are generally concentrated in one area. Secondly, low partition is adopted, with the height ranging from1.2m to1.5m, so as to create a relatively closed and independent working space for each employee and reduce mutual interference. Third, there are special reception areas and rest areas, so that the quiet work of others will not be destroyed by a customer's visit. This kind of large office is widely used by foreign-funded enterprises and some high-tech enterprises, but it is not suitable for creative technicians and public relations personnel with more social work.
3. The relationship between the layout of supporting office buildings and office design.
Office supporting houses mainly refer to meeting rooms, reception rooms (reception rooms) and reference rooms.
Meeting rooms are indispensable office facilities for enterprises, which are generally divided into different types of large, medium and small, and some enterprises have multiple small and medium-sized meeting rooms. Large conference rooms often adopt classroom or lecture hall layout, and the seats are divided into podium and audience seats; Small and medium-sized conference rooms often adopt round table or long table layout, and the participants are surrounded by seats, which is conducive to discussion. The layout of the meeting room should be simple and simple, with sufficient light and good ventilation. You can decorate the wall with enterprise standard colors, or hang the enterprise flag inside, or put the enterprise logo (object) on the podium and conference table to highlight the enterprise characteristics. In order to solve this problem, in addition to the attention of business leaders and conference conveners, some measures can be taken in China's office layout: First, there are no sofas (soft chairs) and other furniture that sit for a long time, or even chairs and stools, and standing meetings are advocated; Second, put or hang a clock in a prominent position in the conference room to remind the meeting time; The third is to reduce the number of conference rooms, which not only improves the conference efficiency, but also improves the utilization rate of conference rooms.
The design of reception room (reception room) is the window for enterprises to communicate with foreign countries, and the number and specifications of reception rooms should be determined according to the actual situation of public relations activities of enterprises. The reception room should advocate public use and improve the utilization rate. The layout of the reception room should be clean, beautiful and generous, and some corporate logos and green flowers can be placed to reflect the corporate image and set off the indoor atmosphere.
Shop design
For all kinds of comprehensive shopping malls, warehouse supermarkets, franchise stores and other commercial enterprises, the main purpose of store design is to create a good shopping environment for customers, so that consumers can not only buy satisfactory goods here, but also enjoy shopping fun. Shop design must adhere to the principle of customer-centered, respect customers everywhere, facilitate customers and satisfy customers.
The goals and principles of store design can be embodied in four aspects: safety, convenience, comfort and beauty:
1, safe
First, when designing the building structure, it is necessary to reserve a safe passage so as to evacuate customers in time in case of fire, earthquake and other dangers and ensure their personal safety. Generally, in a multi-storey shopping mall, in addition to all kinds of elevators, one or more groups of buildings must be set up for walking, otherwise it will be a problem for customers to go up and down the stairs when there is a power failure. Except for the small shop. Large and medium-sized shopping malls should have multiple entrances and exits, which should be relatively spacious. The indication signs of safety exits and safe passages should be very eye-catching.
The second is to maintain good ventilation. The population density of general shops is relatively high. If you don't keep good ventilation, the oxygen content in the air in the shop will drop, and the air will be dirty, which will affect the health of employees and customers, and even lead to respiratory diseases in severe cases.
Three, interior and exterior decoration must use non-toxic, flame retardant building materials, at the same time must be equipped with fire-fighting equipment in line with fire safety regulations, and make it in an effective state.
Step 2 facilitate
Firstly, the basic functions and main uses of commodities are partitioned. For example, some comprehensive shopping malls are often divided into several commodity areas, such as food, cosmetics, men's and women's clothing, children's clothing and toys, shoes and hats, household appliances, office stationery, handicrafts, gold and silver jewelry and so on. , and set clear schematic diagrams or signs at the entrances and floors of the store. Most of the shoppers are women, so many stores set up food and cosmetics counters at the entrance to attract female and children customers. For the convenience of customers, the commodity areas that consumers often buy with large sales volume and low prices are generally located near the entrance or in the middle and lower floors, such as clothing, shoes, hats, toys and other commodity areas. Household appliances, office appliances, jewelry and various durable goods should be placed in the depths of the store or on higher floors, because the sales of these goods are very small, and once they decide to buy, customers will never care about walking a few more steps or going up several more floors to increase the chances of other goods being patronized by consumers.
Secondly, try to use open shelves. Compared with closed counters, open shelves are not only convenient for customers to choose, but also reflect the trust and respect for customers. Of course, precious small commodities such as gold and silver products, jewelry and high-end watches should still be displayed in closed glass counters. The shelf in the center of the store (sales hall) should be lower than the sight of adults, so that customers can see more goods at the same time; The shelves of children's clothes and toys should be lower for the convenience of small customers. The height of different commodities should consider people's living habits and other factors. For example, hats should be placed above the breasts of adults, and shoes should generally not exceed the waist height of people, otherwise customers will feel inconvenient and uncomfortable. The display of goods should be neat and not too crowded. Commodities recommended to consumers should generally be placed at a height parallel to or slightly lower than the pedestrian line and other prominent positions.
Third, there are various supporting facilities to facilitate customers' shopping. In commercial buildings, besides escalators, van elevators are usually installed to show concern for the disabled. There must be enough fitting rooms and mirrors in the clothing area, otherwise customers will give up buying or even reduce the number of visits to the store because they can't try them on or queue for too long. Similarly, sufficient stilts or chopping boards should be placed in the footwear area to help customers try on shoes. In addition, in modern shopping malls, shopping and collection are separated, so the cashier should be scattered all over the mall to facilitate customers to pay.
3, comfortable and beautiful
In terms of comfort requirements, it is generally reflected in the following points:
First, the light is good. Although natural light is the best, shops mainly use artificial light sources because of the building structure and shelf placement. The light should be bright, not dazzling. Too dim light will not only affect the visual effect of goods, but also cause people's psychological depression. Too strong light can easily cause anxiety and irritability. In high-end shopping malls, optical design is very particular, and customers usually don't see the light source directly.
Second, the temperature and humidity are appropriate. Conditional shopping malls should be equipped with central air conditioning, so that customers can still feel cool in hot summer days. Shops in the north have heating in winter, but because customers wear thick clothes, they can't take off their thick coats like in offices and houses, and there are many people in the store, so the temperature in the store should be slightly lower to avoid customers getting upset because of walking or staying for a long time.
The second is to set up a rest area so that customers can have a short rest and relax in the middle of long-term shopping. According to the size of the store, the area and layout of the rest area can be different. The easiest way is to set up some benches or long water committees in one place or several places in the store. Large shopping malls with conditions can set up special areas to supply all kinds of drinks, snacks and fast food.
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