For a website, content is the cornerstone of a website. If a website wants to be successful, it must be built slowly and steadily in terms of content. For some webmasters, it may be lazy and the content is directly collected. This method can see the increase of inclusion in the short term, but ignores the long-term development of the site. After finding many articles with similar content, the search engine will include them first, but after a stage, it will delete the repeated content with low site weight. This will often lead to the distrust of search engines, and even the snapshot will not be updated or the snapshot will be returned to the file. Therefore, your website needs unique and high-quality original articles, and at the same time, you should follow the principle of gradual progress when updating articles, especially for new stations. Don't fish for three days and dry the net for two days.
2. Loss rate of external chain.
The most obvious performance of website degradation is that the number of external links has been greatly reduced, from the original 13000 to more than 7000 now, with a total loss of more than 6000, which is puzzling! I have observed several websites of my own, and there is no such reason. I can rule out that the search engine caused the sharp decline of external links! But is there really no reason why the external chain has been reduced so much? After the website was downgraded, I have been looking for a place to send my own external links. I found that there is no bad way. The only place that makes me think it is possible is the loss of the external chain of soft text promotion. As we all know, after a soft article is reprinted by other websites, the speed of external links is very fast. When a soft article is reprinted, there will definitely be a lot of repetition. It is natural for Baidu to eliminate these reprinted pages in the later stage. When the loss rate of external links reaches a certain level, it will definitely make the website.
3. Baidu is very strict with cheating websites, such as keyword accumulation, hidden links, using tools to brush Baidu rankings, wolf rain and other cheating links. Under normal circumstances, if this cheating website is detected by Baidu, it will be severely punished, that is, all keyword rankings will disappear, the website will be pulled by K, and it will not even appear in Baidu again, such as wolf rain, profit exchange, and previous jewelry keywords accumulation.
4, equivalent to the first point, changing the template or website structure will have much less impact on the website, but changing or modifying it at will will cause distrust of search engines, lead to the snapshot not being updated or retired, and seriously lead to the decline of keyword ranking. Several of my friends have verified this point. Some snapshots are not updated, and some keywords are dropped, but they can generally be recovered quickly. Nevertheless, it is suggested that if there is no problem with the existing template, it should not be replaced at will.
5, article quality problems
The quality of articles has always been a headache for me, because as a short message website, it is really not that simple to really create those articles. Therefore, most of the short messages in the station are excerpted by others or written by pseudo original, and rarely written by themselves. Such content is bound to be too repetitive on the internet. Now there are countless SMS websites, and others may directly copy other people's content, which will lead to a better ranking, because their own websites have certain weight. If you do this yourself, search won't recognize it. If you do this for a long time, the website will have a lot of repetitive content, and perhaps the website will be downgraded because of the quality problems of the articles in the station!