Shoes and socks are clean, without damage and scratches, shoelaces are not dragged, shoes are simple and elegant in style, suitable in black and moderate in heel height; The color of socks is natural. The waitress should wear black stockings when wearing a skirt, and the mouth of socks should not be exposed from under the skirt.
develop
First, the concept of selling products first and then selling products. When a customer enters a specialty store, a jewelry salesperson should do the following:
1, with a smile:
2. Dress neatly and generously:
3. Pay attention to each other:
4. Recommended added value of goods:
5. Find the most fashionable and concerned topics for consumers to attract them.
Second, master the product characteristics and combine the jewelry culture of the enterprise.
As a jewelry salesman, you must know the professional knowledge of products, which will help customers build their confidence in buying and promote sales.
1. Explain to customers the value of jewelry products and the significance of jadeite, jade and diamonds to the quality of goods.
2. Explain to customers that the characteristics of goods are valuable advantages.
Third, analyze the needs of customers.
1, the main obstacles for customers to buy:
(1) Lack of understanding of jewelry;
(2) Lack of confidence in jewelers.
2. Customer type: Knowing what kind of customers are is the basis of doing business with customers. To understand customers, we can start from these aspects.
(1) Observe carefully:
(2) Speaking and listening:
3. Customers' motives for buying jewelry, jade and diamond products;
4. Customer's purchase process:
(1) has a desire for these jewels and diamonds;
(2) Understand the information of these jewelry and diamond products;
(3) Choose warm-hearted jewelry products;
(4) purchase decision;
(5) Post-purchase evaluation.
Fourth, do a good job in sales service.
1. Customers entering the store: No matter what work you have, you should immediately put down any work you are doing. He smiled and greeted him kindly: "Hello (good morning, good noon and good afternoon). Please have a look at what you like and try it on. "
2. When customers show interest, be familiar with these jewelry items and take out the jewelry items that customers are interested in immediately. Displayed as:
(1) stops suddenly when walking;
(2) eyes staring at an item;
(3) Ask for a new model or a certain model.
3. Demonstration and recommendation:
(1) handle with care: it can show the preciousness of jewelry and the quality of shopping guide, and also make customers pay more attention when trying on it.
(2) Observing the customer's face, hand shape, skin color and dress habit is helpful to introduce the style to the customer and show the professionalism of the shopping guide.
(3) The recommendation should be based on the style that the customer likes, and the customer's wishes cannot be forcibly changed, which may easily lead to the failure of the transaction. You can put forward some views and opinions during the transaction.
(4) Recommend new models: pay attention to features and creativity, and try to let customers try them on.
Verb (the abbreviation of verb) correctly faces the objections of customers. As salespeople, they often face different types of customers, and almost all customers will have some dissatisfaction or complaints about the goods. In this case, first of all, you should be patient and try not to confront the customer, let alone quarrel. Listen carefully in the face of customers' anger and complaints.