By integrating resources and taking advantage of various geographical advantages, the Group has set up a brand operation organization, a brand exhibition center and a product distribution center in Beijing and Shandong, and made every effort to promote the "Yifu" brand in Chinese mainland. There are large jewelry production and processing bases in Shandong and Shenzhen.

Yifu has a full range of products, including gold, K gold, platinum, diamonds, colored gems, jadeite, craft ornaments and so on. The products are fashionable and exquisite in workmanship, and all ornaments have been tested and certified by national authoritative organizations such as the National Jewelry and Jade Quality Supervision and Testing Center to ensure quality. And in cooperation with the Technical Supervision Bureau, every product has a genuine certificate, so consumers can easily check the authenticity of the product.

Efu Business covers all parts of the country, and has opened 120 chain institutions so far. There are 10 model shops in Beijing, such as Landao Building, Wangfujing Gongmei Building, Women's Department Store and Beautiful Shopping Center, which have well displayed the brand image.

In order to expand brand awareness, the group has cooperated with CCTV's "Jianbao" column for many times. The exclusive sponsorship of "The Beauty of the Day After Tomorrow" pioneered the interactive binding of the jewelry industry and idol dramas, and exclusively bought out the stills of famous movie stars Crystal and Ambrose, providing a good platform for the promotion of brand image.

Shaw's series of achievements have been fully recognized by the industry and consumers. It was accepted as a group unit by China Gemstone Association and china association for quality, and was rated as a "well-known brand trusted by consumers" by China Consumer Protection Foundation.