Generally speaking, Aauto faster's jewelry store is banned because of the information asymmetry between buyers and sellers in terms of professional knowledge. According to relevant public information, there are many routines in the traditional offline sales of jewelry and jade industry because of the asymmetry of professional knowledge between buyers and sellers. When the live e-commerce just emerged, the price of jewelry and jade was much more transparent than that of offline sales in the past. However, with the expansion of the industry scale, there have also been some routines that undermine the industry and trust. "The most typical thing is to sell inferior goods at high prices through words." In the first quarter, Aauto FMCG launched a special campaign to combat false price propaganda, such as "anchor fictional low-price and high-value marketing". Under the guidance of the market supervision department, Aauto faster e-commerce permanently banned a number of head anchors and related accounts in the jewelry industry.