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Why Huang Jingui from Chow Tai Fook?
As a big brand, Chow Tai Fook's platinum necklaces and other jewelry have brand added value in addition to cost, so Chow Tai Fook's platinum necklaces are not cheap.

Chow Tai Fook is a top jewelry brand in China. Chow Tai Fook's gold price is based on cost and reasonable profit.

How is the price of Chow Tai Fook platinum necklace determined? Chow Tai Fook's gold price is a "bite price" based on cost and reasonable profit. That is to say, a certain processing fee is added on the basis of the gold price; For example, the price of Chow Tai Fook platinum diamond ring today is: 407.38 yuan/gram+processing fee, and the gold purity is over 99.9%; The price of Chow Tai Fook Gold Ring is: 376 yuan+processing fee.

Chow Tai Fook's platinum necklace is good, but the price is slightly higher than other domestic jewelry brands, which is entirely due to Chow Tai Fook's brand. The same 4C diamond ring, Chow Tai Fook is more than 30% higher than ordinary brands, and the housekeeping series can even be more than 50% higher. Big brands have added value. Although Chow Tai Fook diamond ring is expensive, its style and technology really make people fondle it. First, the brand effect. Second, because Chow Tai Fook works fine, the style is more complicated than other brands, and the processing fee is higher than other brands.