Offline shopping malls are more expensive, generally 5- 10 times that of wholesalers. You can take photos in a physical store and then find a customized one online, which will be much cheaper. If you don't want to go to so much trouble, you can buy a better one online. If it is Nanyang Zhu Jin, it will be more expensive. I used to buy gifts online, for example, I often went to Jinyun jewelry store in Beijing.