De Beers is a luxury diamond and jewelry brand, founded in 1934. It is the largest and oldest diamond mining company in the world, and it is also the authority of diamonds in the world. In addition, De Beers brand also integrates the long history and tradition of diamonds into modern creative processing technology, and has always been an innovative leader in the diamond jewelry industry. As early as more than 60 years ago, De Beers established a sales organization to distribute the largest number of gem-grade diamond embryos in the world.
To ensure that their brands and companies can gain a foothold in the rapidly developing world diamond market, Dell Bis naturally belongs to the high-end brand positioning. In addition, the diamond style positioning of De Beers brand is classic and eternal, which mainly highlights the noble quality like diamond, dreamy and romantic lifestyle, various elegant temperament, exquisite and warm home atmosphere and eternal classic love.
De Beers diamond ring technology;
1, select technology
De Beers Diamond Jewelry looks for the world's top diamonds beyond 4C standards through expert insight and unique perspective. Experts from De Beers Diamond Research Institute independently analyze whether the cut, proportion and natural transparency of each diamond are perfect, so as to ensure that De Beers diamonds can fully absorb light and bloom with perfect flame, life and brilliance.
"Firelight" is the rainbow-like colorful light formed by the refraction of light, "vitality" is the gorgeous light emitted by perfect cut's diamond movement, and "light" is the natural transparency and brightness of diamonds and the soul of diamonds. Every De Beers diamond always absorbs the best light and shines brilliantly.
2. De Beers iris fire detector
De Beers Diamond Jewelry is the only brand that can prove and perfectly present the charm of your chosen diamond. De Beers Iris fire detector is a patented technology, which is available in every store in De Beers. Every customer can appreciate the beauty of diamonds with professional eyes through this objective observation. Flame detectors can slow down fleeting moments and fully appreciate the beauty of diamonds.
Baidu encyclopedia-De Beers