1, store logo. Logo is a store that shows its business card to customers. Gao Zhenkun has been engaged in store sales management training for many years. In the process of in-depth inspection of corporate customers, it is often found that some terminal stores hang and post other items on the background wall, logo wall and glass curtain wall at will, which affects the overall image of the store. You know, signs are like human faces. Only a clean image can win the favor of others, and so can shops.

2. Display cabinet. The overall image of the store consists of all the goods in the store. Because the goods occupy most of the space in the store, the display cabinet must be consistent with the overall image design style of the store. This involves the knowledge of color matching. Different colors bring different feelings to people. Stores should consider color positioning according to their own actual situation, such as product nature and customer type, so as to meet the needs of customers and bring comfortable visual experience. Of course, the shape of the display cabinet is also within the design scope.

3. Lighting. The design of store lighting also has a certain impact on the goods and shopping atmosphere in the store. Pay special attention to the brightness of the lighting. Too bright or too dark will affect the display effect of goods. In-store lighting design should adhere to the principle of leaving no lighting dead angle, and at the same time do a good job in lighting zoning, and different goods should be represented by different lights. It is necessary to highlight local key commodities and show the effect of commodity materials and textures.

4. merchandise display. The display of goods is an art, which covers aesthetics, visual art and other knowledge. When we travel, we will unconsciously stop to watch the good human landscape design. It fully caters to people's aesthetic and visual requirements and brings people a comfortable and beautiful feeling. So is the display of goods in shops. Good commodity display and collocation can bring people beautiful enjoyment and stimulate guests' desire to keep them for their own use. Specific methods to enhance the image of the store:

1. Improve and perfect the image manual to make it have practical guiding significance.

2. Raise the awareness of designers and strengthen the training of designers in lighting design application and commodity display.

3. Improve the designer's plane layout ability, strengthen dynamic line planning and regional division, and make the store more brilliant.

4. Designers should pay attention to the use of space and the contrast of colors to make the store more attractive. ?

5. Strengthen the concept of window design. A good window is a very colorful area in the store.